The InTarget blog
iGaming CRM, retention and marketing insights.
Practical thinking on player engagement, retention and the numbers behind an iGaming operation. Written for the teams that run casino, sportsbook and lottery brands.
The Reasons Behind Churn in Online Casino and Sports Betting Players: Exploring the Importance of CRM and Marketing Automation
Why online casino and sports betting players churn, the signals that show it early, and how CRM and marketing automation keep them playing.
4 min readEmail Marketing for the Casino and Gambling Industry: A Beginner’s Guide
Email marketing for the casino and gambling industry, explained for beginners: a compliant list, the sequences that convert, offers and the sending rules.
3 min readOnline casino marketing strategy
In recent years, the online casino industry has grown exponentially, and as a result, competition among operators has become increasingly fierce.
3 min readOnline Casino Target Audience
Who plays at online casinos and why: player types, demographics and motivations to understand before you segment your audience and plan your marketing.
7 min readEvent-based Marketing in iGaming: How to Boost Your LTV
How event-based trigger marketing works in iGaming: the player actions and limited-time events that tell a casino when to message players, and how it lifts LTV.
7 min readGROW.
Reading is the easy part. See segments, campaigns and reports working live: book a personal demo with the InTarget team.