iGaming analytics for casinos and sportsbooks.
Built for growing operators.
Three dedicated analytical dashboards give casino and sportsbook operators instant visibility into player acquisition quality, payment activity and game performance, directly inside InTarget, without external BI tools or data team involvement.
- Launch in 1 week
- Free data migration
- Dedicated support manager
WHAT IS iGAMING ANALYTICS?
iGaming analytics is the process of turning raw operational data, such as registrations, deposits, game sessions and bets, into decisions. Which acquisition channels bring players who actually deposit? Which games and sports generate the most GGR? Which payment systems have the highest failure rates?
Without dedicated dashboards, operators choose between two bad options: manual exports that take days to produce, or generic BI tools that require a data team to maintain. InTarget’s Analytics module is a third path: dashboards purpose-built for iGaming data structures, available directly in the platform from the first day.
No pipeline setup. No SQL. No waiting for an analyst. Open InTarget, apply filters, get the answer.
- 01
Registration cohorts
Acquisition quality: from registration to the first, second and third deposit, by UTM source, refcode and country.
- 02
Transactions
Deposit and withdrawal volumes, counts and unique depositors by payment system, country, currency and status.
- 03
Casino games
Bet volume, GGR and RTP by game, provider and game type, with real money and bonus play separated.
- 04
Sports betting
Bet volume, GGR and unique players by sport, tournament, event, market and bet type.
REGISTRATION COHORT METRICS. MEASURE ACQUISITION QUALITY.
Registrations are only valuable if they lead to deposits. Registration Cohort Metrics tracks the full funnel, from registration through first, second and third deposit, grouped by the time period players signed up.
This is the dashboard that answers the question most acquisition teams cannot: of the players acquired last month via each UTM source, refcode or country, how many actually deposited, and how much did they generate?
- Key metrics: First Deposit Conversion, Revenue Per Registration, Repeat Rate, and Second and Third Deposit Conversion.
- By UTM campaign or refcode: Compare acquisition channel quality partner by partner.
- By country: Identify your strongest markets.
- By week or month: Track cohort performance over time.
TRANSACTIONS METRICS. FULL VISIBILITY INTO PAYMENT ACTIVITY.
The Transactions Metrics dashboard tracks deposit and withdrawal volumes, transaction counts and unique depositor numbers across every dimension that matters in iGaming: payment system, player country, currency, UTM source and transaction status.
Three views operators open most often:
- By payment system: Compare provider performance side by side.
- By status: Isolate failed transactions per method, useful during provider incidents or integration testing.
- By UTM source: Connect deposit activity to the campaigns that drove it.
The UTM dimensions here are attached to the transaction itself, not the registration. This means re-deposits from existing players who returned via a campaign link are correctly attributed, not invisible, as they would be in registration-only attribution.
CASINO GAME METRICS. GGR, RTP AND PORTFOLIO PERFORMANCE.
Casino Game Metrics tracks bet volume, GGR and RTP by game name, provider, game type and time. It gives operators the data they need to manage their game catalog without relying on provider-supplied reports.
Sort any column to surface your top performers, or identify games with abnormal RTP values:
- By game provider: Compare studios by GGR and RTP.
- By game name: Rank individual titles.
- By game type: See how Slots, Live Casino, Crash Games and Table Games contribute to overall revenue.
- Money type: Switch between Real Money and Bonus to isolate the true profitability of bonus campaigns. If a bonus drives most of its play on high-RTP titles, the nominal offer cost understates the actual revenue impact. This view makes that visible.
Sportsbook operators get the same depth from a parallel Sports Betting Metrics dashboard: bet volume, GGR and unique players broken down by sport, tournament, event, market and bet type, with the same Real Money vs. Bonus separation and Bet UTM attribution. Group by Sport Name to see which sports drive revenue, or isolate a single tournament to measure the markets that attracted the most action.
WHAT CHANGES WITH DEDICATED iGAMING ANALYTICS.
Most operators make product and marketing decisions without the right data. Here is what changes when analytics is built into the CRM.
| Decision | Without dedicated analytics | With InTarget Analytics |
|---|---|---|
| Acquisition channel comparison | Registration volume only | FD conversion and Rev per Reg by UTM source |
| Payment system performance | Reports from the finance team | Volume, count and failure rate per provider |
| Game and sportsbook portfolio management | Provider-supplied reports | GGR and RTP per game and provider; GGR per sport and market |
| Bonus campaign evaluation | Total cost vs. total revenue | Real money GGR vs. bonus GGR, separated |
| CRM reporting | Export, pivot table, share | Filter, export, share in seconds |
See the registration, deposit and game dashboards in a personal demo.
Book a demoMADE FOR EVERY KIND OF OPERATOR.
InTarget works with all kinds of iGaming businesses. The same dashboards, reading the metrics that matter to your vertical.
GGR and RTP per title.
Casino Game Metrics by game, provider and game type, with real money and bonus play separated.
Which markets bring the action.
Sports Betting Metrics by sport, tournament, event, market and bet type, with Bet UTM attribution.
Cohorts that come back for the draw.
Registration cohorts and repeat rate for players who return with every draw, by source and country.
Every currency, normalized.
Transactions Metrics across payment systems and currencies, with multi-currency normalization built in.
QUESTIONS, ANSWERED.
What operators ask about the dashboards before opening them for the first time. For anything else, book a demo and ask the team.
Book a demoCan I filter Registration Cohort Metrics by affiliate or referral code?
Yes. The Refcode dimension is available as both a Block By option and a filter condition in Registration Cohort Metrics. You can block by Refcode to see cohort performance for every affiliate, or add a Refcode condition to isolate a specific partner.
Can I see the difference between real money and bonus play in Casino Game Metrics?
Yes. The Money Type filter in Casino Game Metrics separates real money sessions from bonus sessions. Switch between the two to compare GGR and RTP independently. This is the correct way to evaluate the true cost of bonus campaigns on game revenue. The same Money Type filter is available in Sports Betting Metrics, so you can separate real money and bonus bets the same way.
How do I export analytics data?
Click the Export button in the top-right corner of any analytics dashboard. The export reflects all active filters, Block By and Group By selections, and conditions at the time of the action. The file downloads as CSV and can be opened in Excel, Google Sheets, or any BI tool.
Is historical data available from before I integrated InTarget?
Historical data availability depends on the integration type and what data was migrated at onboarding. Your Dedicated Support Manager can advise on what historical data is available for your project and how to access it in the analytics dashboards.
GROW.
Join 100+ operators who trust InTarget to grow their player base. See the cohort, transaction and game dashboards in a personal demo.