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02 / Marketing automation

iGaming Email API for transactional mail.

Built for growing operators.

Account activations, bet confirmations, payout notifications and promotional offers from one integration. The InTarget Email API drops into your existing stack with a few lines of code and scales with your player base.

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An Email API request and its eventsPOST /v1/email with a bet confirmation template and bet data returns 202 Accepted; the event stream shows sent, delivered to Gmail, opened on mobile and clicked within two minutes. Fictional data. Email API202 AcceptedPOST /v1/email{ "to": "player@example.com", "template": "bet_confirm", "data": { "bet_id": "B-88213", "stake": "€25.00", "odds": 2.15 }}EventsSentQueued in 40 ms09:43:12DeliveredInbox · Gmail09:43:14OpenedMobile09:45:02ClickedLink: bet slip09:45:40
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DefinitionEmail API

WHAT IS AN EMAIL API FOR iGAMING?

An email API lets your platform send mail programmatically: trigger a message directly from your own code the moment something happens, instead of scheduling it in a marketing tool. For iGaming that means account activations, bet confirmations and payout notifications that arrive fast and reliably.

Reaching the inbox is where most gambling senders struggle. Generic providers often throttle or suspend iGaming traffic. InTarget’s delivery infrastructure is built for the vertical, with proper authentication (SPF, DKIM, DMARC) and reputation management that keep transactional and promotional mail landing where players see it.

One integration covers both transactional and marketing email, so you do not maintain separate systems for system messages and campaigns. Every send returns detailed, real-time data through reporting and event webhooks you can pipe straight into your own systems.

  1. 01

    Integrate

    A few lines of code in your existing stack.

  2. 02

    Send

    Transactional and marketing mail through one API that scales with volume.

  3. 03

    Deliver

    Authenticated, reputation-managed infrastructure built for iGaming senders.

  4. 04

    Track

    Deliveries, opens, clicks, bounces and complaints in real time.

02 / Marketing automation — One API01 / 03

TRANSACTIONAL AND MARKETING EMAIL VIA A SIMPLE API.

Whether you are sending account activations, bet confirmations and payout notifications or pushing promotional offers, InTarget’s Email API drops into your existing stack with a few lines of code. Trigger mail directly from your platform and give players a fast, reliable experience on every message that matters.

One integration covers both kinds of mail:

  • Transactional: Account activations, bet confirmations, payout notifications, password resets.
  • Marketing: Promotional offers sent programmatically from your own systems.
  • Scale: The API grows with your volume as your player base grows.

You do not maintain separate systems for system messages and campaigns.

Email API integration
02 / Marketing automation — Deliverability02 / 03

DELIVERABILITY BUILT FOR iGAMING SENDERS.

Reaching the inbox is where most gambling senders struggle. Generic providers often throttle or suspend iGaming traffic. InTarget’s delivery infrastructure is built for the vertical.

What keeps mail landing where players see it:

  • Authentication: SPF, DKIM and DMARC configured properly for your domain.
  • Reputation management: Sender reputation protected for both transactional and promotional mail.
  • iGaming-friendly routes: Sending infrastructure that accepts casino and betting content.

Higher inbox placement means higher engagement: when confirmations and offers actually arrive, players act on them, driving interaction, loyalty and deposits.

Inbox placement for iGaming mail
02 / Marketing automation — Real-time events03 / 03

REAL-TIME EMAIL ANALYTICS AND EVENTS.

In iGaming, timing is everything. The Email API returns detailed, real-time data on every send through reporting and event webhooks you can pipe straight into your own systems.

Events you receive:

  • Deliveries.
  • Opens and clicks.
  • Bounces.
  • Complaints.

Use that data to measure campaign effectiveness, catch delivery issues early and optimize your email strategy around what actually drives engagement and retention.

Real-time email events
FAQ5 questions

QUESTIONS, ANSWERED.

What developers and CRM teams ask before integrating. For anything else, book a demo and ask the team.

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What kind of email can I send through the InTarget Email API?

Both transactional and marketing email: account activations, bet confirmations, payout notifications and promotional offers, all from one integration.

How hard is the integration?

The API drops into your existing stack with a few lines of code, and it scales with your volume as your player base grows.

How does InTarget handle deliverability for gambling content?

InTarget’s delivery infrastructure is built for iGaming, with proper authentication (SPF, DKIM, DMARC) and reputation management, so transactional and promotional mail lands where players see it instead of being throttled or suspended.

Which events does the API report?

Deliveries, opens, clicks, bounces and complaints, in real time, through reporting and event webhooks you can pipe into your own systems.

Do I still need a separate ESP for marketing campaigns?

No. One integration covers both system messages and campaigns, and the CRM’s email marketing engine shares the same delivery infrastructure.

Explore the platformBack to the overview

ONE PLATFORM. EVERY NEXT STEP.

The Email API shares its infrastructure with the rest of InTarget. Explore the tools that keep mail in the inbox and the channels around it.

Email marketingEmail warm-upWebhooksTrigger marketingSMS marketingPush notificationsRevenue attributioniGaming CRM
LET’S
GROW.

Join 100+ operators who trust InTarget to grow their player base. See the Email API and its real-time events in a personal demo.