iGaming SMS marketing for operators.
Built for growing operators.
Build a strong bond with your audience with SMS marketing for casinos and sports betting from InTarget. Create, schedule and send campaigns in minutes, target them with the same segmentation as the rest of your CRM, and see the deposits they generate.
- Launch in 1 week
- Free data migration
- Dedicated support manager
WHAT IS SMS MARKETING IN iGAMING?
SMS is the channel that reaches casino and sportsbook players the moment a promotion matters: a time-sensitive offer, a bonus about to expire, a big match about to start. Messages go out over reliable, high-throughput routes, with no developer and no external gateway to configure.
Blasting the same SMS to your whole base wastes budget and burns opt-ins. InTarget ties SMS to the same segmentation engine that powers the rest of your CRM, so each segment gets a message written for them. Tighter targeting means higher conversion, lower spend and healthier deliverability.
Because SMS runs inside InTarget, every campaign reports delivery, clicks and, most importantly, the deposits it generated. Results flow straight into player profiles and attribution, so you always know which message moved the needle.
- 01
Compose
Drag-and-drop builder with personalization tokens: player name, bonus code, balance.
- 02
Target
Deposit history, game preference, country, lifecycle stage or real-time behavior.
- 03
Send
Instant broadcasts, recurring sends or triggers on first deposit, bonus expiry or a dormant streak.
- 04
Measure
Delivery, clicks through TRG.TO links and attributed deposits per campaign.
LAUNCH iGAMING SMS CAMPAIGNS IN MINUTES.
InTarget’s drag-and-drop SMS builder lets your CRM team create, schedule and send campaigns in minutes, with no developer and no external gateway to configure. Compose the message, drop in personalization tokens like player name, bonus code or balance, and choose the audience.
Send the way the moment demands:
- Instant broadcasts: Time-sensitive offers that need to reach players right now.
- Recurring sends: Weekly promotions and reminders on a schedule.
- Triggered sends: Messages that fire automatically on player events: first deposit, bonus expiry or a dormant streak.
Every message goes out over reliable, high-throughput routes, so promotions reach casino and sportsbook players the moment they matter.
TARGET THE RIGHT PLAYERS WITH SEGMENTATION.
Blasting the same SMS to your whole base wastes budget and burns opt-ins. InTarget ties SMS to the same segmentation engine that powers the rest of your CRM, so you can target players by deposit history, game preference, country, lifecycle stage or real-time behavior.
Each segment gets a message written for them:
- High rollers: A VIP reload offer.
- Dormant players: A personalized bonus that wins them back.
- Sports bettors: A nudge before a big match.
Tighter targeting means higher conversion, lower spend and healthier deliverability.
TRACK DELIVERY, CLICKS AND DEPOSITS.
Every SMS campaign reports delivery rates, clicks and, most importantly, the deposits it generated. Shorten links with the built-in TRG.TO shortener to measure click-through on every message.
Then improve what works:
- A/B test: Copy, offers and send times, then double down on what drives revenue.
- Attribution: Results flow straight into player profiles and attribution, so you know which message moved the needle.
- TRG.TO links: Short trg.to links, measured per message.
QUESTIONS, ANSWERED.
What operators ask before sending their first SMS campaign. For anything else, book a demo and ask the team.
Book a demoDo I need a developer or an SMS gateway to send campaigns?
No. InTarget’s drag-and-drop SMS builder lets the CRM team create, schedule and send campaigns in minutes, with no developer and no external gateway to configure.
Can SMS campaigns fire automatically on player events?
Yes. Alongside instant broadcasts and recurring sends, you can set triggered sends that fire on player events such as a first deposit, a bonus expiry or a dormant streak.
How do I target SMS to the right players?
SMS uses the same segmentation engine as the rest of your CRM. Target players by deposit history, game preference, country, lifecycle stage or real-time behavior, and write a message for each segment.
Can I personalize the message?
Yes. Drop personalization tokens such as player name, bonus code or balance into the message.
How do I know whether an SMS campaign generated deposits?
Every SMS campaign reports delivery rates, clicks and the deposits it generated. Links shortened with the built-in TRG.TO shortener measure click-through per message, and results flow into player profiles and attribution.
GROW.
Join 100+ operators who trust InTarget to grow their player base. See SMS campaigns built, targeted and measured in a personal demo.