02 / Marketing automation

TRG.TO, the URL shortener for iGaming SMS.

Built for growing operators.

Introducing TRG.TO, InTarget’s URL shortener designed exclusively for iGaming businesses. Shorten the links in your SMS campaigns with trg.to and see exactly how players engage with every message.

A TRG.TO short link and its clicksA long promo URL with UTM tags becomes trg.to/r7Kq2. 1,842 clicks, 14.6 percent click rate, 1,530 unique players and clicks by hour. Fictional data. TRG.TO linksBuilt-in shortenerDestinationhttps://casino.example/promo/reload?utm_source=sms&utm_medium=crmShort linktrg.to/r7Kq2CopiedClicks1,842Click rate14.6%Unique players1,530Clicks by hour
  • Launch in 1 week
  • Free data migration
  • Dedicated support manager
DefinitionURL shortener

WHAT IS A URL SHORTENER FOR iGAMING?

TRG.TO is not just a URL shortener. It is a strategic tool that integrates with InTarget’s suite of iGaming solutions. By shortening the URLs used in your SMS campaigns, you can monitor player interactions with pinpoint accuracy and see exactly how players engage with your messages.

Every link uses the same short trg.to format, so campaign messages stay compact while click measurement is kept for every player and campaign.

Click-through data from every link flows back into InTarget, so the profitability and effectiveness of each campaign is measured on the same player profiles and attribution as the rest of the CRM.

  1. 01

    Shorten

    Long campaign URLs become short links that fit an SMS.

  2. 02

    Short link

    A consistent trg.to link that fits naturally in an SMS.

  3. 03

    Track

    Every click measured per message and per player.

  4. 04

    Optimize

    Click-through rates that show which campaigns are profitable.

02 / Marketing automation — Player tracking01 / 03

ENHANCED PLAYER TRACKING AND ENGAGEMENT.

TRG.TO is not just a URL shortener. It is a strategic tool that integrates seamlessly with InTarget’s suite of iGaming solutions. By shortening the URLs used in your SMS campaigns, you can monitor player interactions with pinpoint accuracy.

What the link data tells you:

  • Click-through rate: How many players engaged with each message.
  • Per player: Which players clicked, recorded in their profile.
  • Per campaign: The profitability and effectiveness of every SMS campaign.
Link clicks per campaign
02 / Marketing automation — TRG.TO links02 / 03

ONE CONSISTENT LINK FOR EVERY MESSAGE.

Every TRG.TO link has the same compact trg.to format, in every SMS campaign.

Every link gives your team:

  • Compactness: More room for the actual campaign message.
  • Measurement: Click-through data tied to each message and player.
  • Consistency: One predictable trg.to format across campaigns.
Short links in the player profile
02 / Marketing automation — SMS campaigns03 / 03

TRANSFORM YOUR SMS CAMPAIGNS.

With TRG.TO, your iGaming business can turn SMS communications into a strategic asset. Tracking how players interact with each trg.to link shows which messages improve marketing performance.

What changes:

  • Better engagement: Trusted links that more players open.
  • Higher conversion: Click data that shows which offers move players.
  • More profitable campaigns: Budget focused on the messages that perform.
SMS campaigns with TRG.TO links
FAQ4 questions

QUESTIONS, ANSWERED.

What operators ask before sending their first TRG.TO link. For anything else, book a demo and ask the team.

Book a demo
What is TRG.TO?

TRG.TO is InTarget’s URL shortener designed exclusively for iGaming businesses. It shortens the links in your SMS campaigns and tracks how players interact with them.

Where do I see the click data?

In the campaign report, next to delivery and attributed deposits, and in the profile of every player who clicked.

What does TRG.TO track?

Player interactions with every link, including click-through rates per message, which show the profitability and effectiveness of your campaigns.

Does TRG.TO work with InTarget SMS campaigns?

Yes. TRG.TO is built into InTarget’s SMS builder: shorten links while composing the message, and the click data appears in the campaign report.

LET’S
GROW.

Join 100+ operators who trust InTarget to grow their player base. See TRG.TO links and their click data in a personal demo.