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02 / Marketing automation

iGaming push notifications for players.

Built for growing operators.

Stay connected with your players using real-time, personalized push notifications on web and mobile. Announce a bonus, a live event or a time-limited offer the moment it counts, and track the clicks and deposits each campaign generates.

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A push campaign composerA match-day push targets 46,210 sports bettors with boosted odds for a big match. The campaign summary reports 212 deposits. Fictional data. Match day pushReady to sendNotificationCasino · nowKick-off soonBoosted odds on the big match.AudienceSports bettors46,210 playersCampaign summary46,210recipients212 deposits
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DefinitionPush notifications

WHAT ARE PUSH NOTIFICATIONS IN iGAMING?

Push notifications reach players instantly on web and mobile, the fastest way to re-engage them the moment it counts. InTarget delivers personalized push based on each player’s gaming preferences and activity, so every message feels relevant rather than generic.

Blanket notifications get ignored, or worse, get players to switch push off entirely. InTarget ties push to the same segmentation engine as the rest of your CRM, so high rollers, casual players and dormant users each get messaging built for them.

Every push campaign reports delivery, clicks and the deposits it generated. Because push runs inside InTarget, results flow straight into player profiles and attribution alongside your email and SMS.

  1. 01

    Trigger

    A bonus, a live event, a time-limited offer or a player action worth a nudge.

  2. 02

    Target

    Deposit history, game preference, country, lifecycle stage or real-time behavior.

  3. 03

    Deliver

    Real-time push on web and mobile, integrated across your platforms out of the box.

  4. 04

    Measure

    Delivery, clicks and attributed deposits in a comprehensive analytics dashboard.

02 / Marketing automation — Real-time push01 / 03

BOOST ENGAGEMENT WITH REAL-TIME PUSH.

Push notifications reach players instantly on web and mobile, the fastest way to re-engage them the moment it counts. InTarget delivers personalized push based on each player’s gaming preferences and activity, so every message feels relevant rather than generic.

Send in real time to announce:

  • A bonus: The moment it is credited or about to expire.
  • A live event: A match, a tournament or a live casino session about to start.
  • A time-limited offer: Promotions that need to reach players right now.

Track every campaign in a comprehensive analytics dashboard. Easy integration means push works across your platforms out of the box.

Real-time push campaigns
02 / Marketing automation — Right player02 / 03

THE RIGHT NOTIFICATION FOR THE RIGHT PLAYER.

Blanket notifications get ignored, or worse, get players to switch push off entirely. InTarget ties push to the same segmentation engine as the rest of your CRM, so you can target by deposit history, game preference, country, lifecycle stage or real-time behavior.

Each group gets messaging built for them:

  • High rollers: Recognition and VIP offers.
  • Casual players: Light nudges tied to the games they play.
  • Dormant users: A reason to come back before they churn.

Relevant messaging lifts click-through and keeps opt-in rates healthy.

Push audiences from CRM segments
02 / Marketing automation — Clicks & deposits03 / 03

TRACK CLICKS AND DEPOSITS. NOT JUST SENDS.

Every push campaign reports delivery, clicks and, most importantly, the deposits it generated. See which notifications actually move revenue instead of guessing from open counts.

Then scale what works:

  • A/B test: Copy, offers and timing.
  • Attribution: Results flow straight into player profiles and attribution alongside your email and SMS.
  • Compare channels: See how push performs next to email and SMS in the same flow.
Push clicks and deposits
FAQ5 questions

QUESTIONS, ANSWERED.

What operators ask before sending their first push campaign. For anything else, book a demo and ask the team.

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Where do InTarget push notifications reach players?

On web and mobile. Easy integration means push works across your platforms out of the box.

How are push notifications personalized?

InTarget delivers push based on each player’s gaming preferences and activity, and ties it to the same segmentation engine as the rest of your CRM: deposit history, game preference, country, lifecycle stage or real-time behavior.

Will frequent push make players opt out?

Blanket notifications do. InTarget targets each group with messaging built for them, which lifts click-through and keeps opt-in rates healthy.

Can I see whether a push campaign generated deposits?

Yes. Every push campaign reports delivery, clicks and the deposits it generated, and results flow into player profiles and attribution alongside email and SMS.

Can I test different notifications?

Yes. A/B test copy, offers and timing, then scale what works.

Explore the platformBack to the overview

ONE PLATFORM. EVERY NEXT STEP.

Push is one channel in InTarget. Explore the channels it works alongside and the tools that measure it.

Email marketingSMS marketingTrigger marketingPlayer segmentsRevenue attributionLifecycle marketing automationWebhooksiGaming CRM
LET’S
GROW.

Join 100+ operators who trust InTarget to grow their player base. See targeted push campaigns and their attributed deposits in a personal demo.