

InTarget’s email warm-up runs automatically in the background, sending and interacting with your messages the way real people do — opening, replying, bookmarking, and rescuing emails from the spam folder. Mailbox providers read these signals as genuine engagement and gradually raise your sender reputation.
You set the pace, and the system ramps sending volume on new domains and IPs step by step, so you never trip spam filters by scaling too fast. By the time your iGaming campaigns go out at full volume, your domain already has the reputation to land in the inbox.




Warm-up only works when the interactions come from real, reputable mailboxes. InTarget taps a network of over 35,000 private inboxes across every major provider — Gmail, Outlook, Yahoo and more — so your reputation builds evenly on the platforms your players actually use.
This global reach lifts deliverability everywhere at once, not just with one provider. For casino and sportsbook senders — a category many generic tools quietly throttle — that broad, authentic footprint is what keeps campaigns out of spam.
Launching promotional or cold email without warm-up puts your whole domain at risk: a sudden spike in volume from a cold sender gets flagged fast, and a damaged reputation can take months to repair. One bad send can drag down every future campaign.
InTarget’s warm-up protects that reputation continuously, so your emails are delivered reliably instead of filtered as spam — meaning more messages seen, more clicks, and more deposits from the iGaming campaigns you already run.


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