CRM and marketing automation for sports betting.
Built for growing operators.
A CRM that speaks GGR, markets and match days. Bettor profiles built from real bets, campaigns timed to the event calendar, and reporting that shows which pre-match push actually brought the deposits.
- Launch in 1 week
- Free data migration
- Dedicated support manager
WHY A SPORTSBOOK RUNS ON A CALENDAR.
A bettor’s activity follows fixtures, not marketing calendars. Deposits cluster in the hours before a big match, engagement peaks during tournaments and drops in the off-season, and the value of a message depends on whether it arrives before kick-off or after the final whistle.
The data that describes a bettor is equally specific: favourite sports and leagues, pre-match versus in-play, market and bet type preferences, average stake, first-time deposit before which event. None of it fits the contact record of a generic CRM, so sportsbook teams end up sending the same “big weekend” email to everyone.
The result is familiar: promotions land after the match started, boosted odds go to players who never bet on that sport, and the team cannot tell whether Saturday’s deposits came from the SMS, the push or the fixtures themselves.
InTarget stores bets, deposits and sports preferences as events in the bettor profile, lets journeys start from any of them, and attributes every deposit and first bet to the campaign that preceded it, inside a window the team sets.
- 01
Registration
Registration source, country and KYC status arrive first; the welcome journey starts before the first fixture of interest.
- 02
First bet
The first deposit and first bet usually happen around one event. A wait window catches bettors who register and never place it.
- 03
Match rhythm
Sports, leagues, markets, bet types and stakes build the profile, and segments follow the fixtures the bettor cares about.
- 04
Tournament peak
Big events multiply activity. Pre-match and in-play messages go to the bettors who follow that competition, in time.
- 05
Off-season
When the league pauses, activity drops. Cross-sport offers and casino cross-sell keep the account alive until the next season.
- 06
VIP
Turnover and deposit thresholds raise the tier, trigger recognition and hand high-stake bettors to a personal manager.
PRE-MATCH MESSAGES THAT ARRIVE BEFORE KICK-OFF.
A boosted-odds push at 14:00 for a 15:00 kick-off works. The same push at 15:20 does not. InTarget runs event-driven campaigns on the sportsbook calendar, so the message follows the fixture and the bettor’s own sports, not a weekly send slot.
How sportsbook teams run match-day marketing in InTarget:
- Fixture triggers: A match, tournament or live event about to start is an event; the campaign starts from it, with a lead time you choose.
- Sport-based audiences: Bettors who follow that league or team, or bet on that market, receive the message; everyone else is left alone.
- The right channel: Push for the hour before kick-off, SMS for a bonus about to expire, email for the weekend preview, chosen per step.
- Stop on conversion: A conversion goal such as “bet placed within 3 hours” closes the flow for bettors who already acted.
Because triggers are behavior-based, a bettor who placed a bet on the match ten minutes ago never receives the reminder, and a bettor who deposited but has not bet gets a different message than one who has not deposited at all.
SEGMENTS BUILT FROM BETS, NOT FROM GUESSES.
The difference between a football accumulator bettor and a tennis in-play bettor is the whole marketing plan. InTarget records each bet with its sport, tournament, event, market and bet type, so the profile describes the bettor and the segments follow.
What the sportsbook profile holds and what teams build on it:
- Sports and leagues: Favourite sports, competitions and teams, updated with every bet, ready as segment conditions.
- Markets and bet types: Pre-match versus in-play, singles versus accumulators, stake ranges, and the markets a bettor returns to.
- Deposits and patterns: Deposit rhythm around fixtures, first-time deposit, payment method and currency in the same timeline as the bets.
- Dynamic content: Insert the favourite team, the next fixture or the bonus balance from CRM fields into any message.
Segments stay live. When a bettor starts following a new competition, they join the audience for that competition’s promotions without anyone rebuilding a list.
DEPOSITS BEFORE THE BIG MATCH. BETTORS BACK AFTER THE BREAK.
Sportsbook cash flow is lumpy: deposits arrive before big events and dry up between seasons. InTarget runs reload and reactivation flows on the same events, and ties each to a conversion goal so the team knows what worked.
The flows sportsbook teams run around deposits:
- Reload before kick-off: Bettors with a low balance who follow the upcoming fixture get a reload offer with the bonus amount inserted, hours before the match.
- Failed deposit rescue: A failed transaction is an event. A message with the alternative payment methods for the bettor’s country goes out within minutes.
- Off-season win-back: When a bettor’s league pauses, an escalating flow offers other live sports or casino games, and stops when a bet is placed.
- VIP thresholds: Turnover and deposit milestones raise the tier and trigger recognition, a personal manager handover or a webhook to your platform.
Each step reports its own attributed deposits and first bets, so the team sees that the pre-match SMS brought the deposits and the generic Monday email did not.
GGR BY SPORT, MARKET AND BET TYPE. INSIDE THE CRM.
Sportsbook managers need to know which sports and markets make money, how many of last month’s first-time bettors are still active and which campaign brought Saturday’s deposits. InTarget answers inside the CRM, without a BI project.
Built-in sportsbook dashboards:
- Sports betting metrics: Bet volume, GGR and unique players by sport, tournament, event, market and bet type, with real money and bonus play separated.
- Cohort retention: Weekly retention curves and a cohort matrix for every registration or first-bet cohort, so seasonal effects are visible.
- Transactions: Deposits and withdrawals by payment system, country, currency and status, with UTM attribution on deposits and bets.
- AI Data Helper: Ask “which bettors deposited before the last derby but not this one” in plain language and save the answer as a segment.
Campaign reporting counts deposits and bets, not opens, so the CRM team can prove the pre-match programme pays for itself.
EVERYTHING A SPORTSBOOK CRM TEAM NEEDS. ONE PLATFORM.
The full InTarget platform, read through a sportsbook operation. Each card opens the capability page.
One profile per bettor.
Bets, deposits, sports preferences, KYC and campaign history in a single timeline.
Journeys on the fixture calendar.
Multi-step, multi-channel flows with wait windows, branches and conversion goals.
Audiences by sport and market.
Leagues, bet types, stakes, deposit recency and VIP level as live conditions.
A message per bettor event.
Over 50 triggers: first bet, deposit, failed payment, fixture about to start, inactivity and custom events.
The hour before kick-off.
Boosted odds and reminders that reach the lock screen while the bet still matters.
Short, timed, tracked.
Reload codes and bonus reminders with branded short links and click reporting.
Campaigns measured in deposits.
Deposits and first bets attributed per campaign, channel and segment inside your window.
GGR by sport, on demand.
Sportsbook dashboards plus AI Data Helper for questions the dashboards did not anticipate.
A GENERIC CRM VS. A SPORTSBOOK CRM.
What changes for a sportsbook team when the CRM understands fixtures, markets and stakes instead of contacts and tags.
| What a sportsbook needs | Generic CRM or email tool | InTarget |
|---|---|---|
| Bettor record | Name, email, tags maintained by hand | Bets by sport, market and bet type, deposits, KYC and campaign history in one timeline |
| Segmentation | Static lists exported before the weekend | Live segments on sports, leagues, markets, stakes and deposit recency |
| Match-day timing | A scheduled weekend newsletter | Event-driven messages with a lead time before each fixture, stopped on conversion |
| Reload offers | One bonus code for the whole base | Reloads to low-balance bettors who follow the upcoming fixture, amount inserted from the profile |
| Off-season | Silence until the next campaign | Cross-sport and casino cross-sell flows that stop when a bet is placed |
| Campaign success | Open and click rates | Deposits and first bets attributed per campaign, channel and segment |
| Sportsbook reporting | Separate BI tool or spreadsheets | GGR by sport, tournament, market and bet type, cohorts and transactions built in |
| Setup and cost | Months of integration, enterprise pricing | Live in 1 week, from €750 per month |
See the sportsbook side of the table on your own bettor data.
Book a demoQUESTIONS, ANSWERED.
What sportsbook operators ask before moving their retention to InTarget. For anything else, book a demo and ask the team.
Book a demoCan InTarget send a campaign before a specific match or tournament?
Yes. A fixture or live event about to start is a trigger in InTarget. You set the lead time, the audience (for example bettors who follow that league) and the channel, and add a conversion goal so bettors who already placed a bet leave the flow.
What sportsbook data does the bettor profile hold?
Every bet with its sport, tournament, event, market and bet type, stakes, pre-match or in-play, plus deposits, withdrawals, payment methods, KYC status and the full campaign history. Preferences update with each bet and are available as segment conditions and dynamic fields.
How does InTarget attribute deposits to a pre-match campaign?
Each campaign step can carry a conversion goal, such as a deposit or first bet within a set window. Bettors who complete it after receiving the message are attributed to that step, channel and segment, and the revenue appears in the campaign report without a BI tool.
Can I report GGR by sport and market inside InTarget?
Yes. The sports betting metrics dashboard breaks bet volume, GGR and unique players down by sport, tournament, event, market and bet type, with real money and bonus play separated. AI Data Helper answers ad-hoc questions in plain language.
Does InTarget handle casino cross-sell for a sportsbook?
Yes. Casino and sportsbook events sit in the same profile, so an off-season flow can offer casino games to bettors whose league paused, and casino players can receive fixture promotions for the sports they bet on.
How fast can a sportsbook launch on InTarget?
About one week, including free data migration and a dedicated support manager through integration and the first campaigns. Pricing starts at €750 per month.
THE SAME PLATFORM. A DIFFERENT CALENDAR.
One platform, read through the numbers of each vertical. The same player data, journeys and reporting, tuned to a different calendar.
Every spin, deposit and bonus in one profile.
Game-preference segments, bonus-aware journeys and free-spins campaigns measured in deposits.
Reminders that land before the draw closes.
Draw-based journeys, personal results, win-back at the second missed draw, retention by cohort.
One player, any wallet, any coin.
Multi-currency profiles, deposit triggers in seconds and webhooks that credit the bonus in your platform.
GROW.
Join 100+ operators who trust InTarget to grow their player base. See your fixtures, bettors and deposits working as one CRM in a personal demo.