The InTarget blog
iGaming CRM, retention and marketing insights.
Practical thinking on player engagement, retention and the numbers behind an iGaming operation. Written for the teams that run casino, sportsbook and lottery brands.
Push Notifications in iGaming: Best Practices for 2025–2026
Learn how to effectively use push notifications in iGaming to enhance player engagement and reduce churn with tailored messaging and timing strategies.
16 min readSportsbook CRM: Top 5 Best Practices for Sports Betting Platforms
Sportsbook CRM best practices: group bettors by sport, stake and activity, act on real-time data, coordinate email, SMS and push, and tie bonuses to behaviour.
6 min readHow to Implement Lifecycle Marketing in Online Casinos
Learn how to engage online casino players through effective lifecycle marketing strategies that boost retention and revenue.
7 min readUnderstanding the iGaming Player Lifecycle
The iGaming player lifecycle explained: how casino and betting players move from first visit to loyal regular, and what operators can do at each stage.
11 min readHow Casino Push Notifications Can Increase Player Engagement
How online casinos use push notifications to lift player engagement: what to send, when to send it and how personalized alerts bring players back to play.
13 min readGGR vs NGR in iGaming: What Each Means and How CRM Moves Them
GGR vs NGR in iGaming: how gross and net gaming revenue are defined and calculated, what separates the two, and how CRM and marketing automation lift NGR.
6 min readGROW.
Reading is the easy part. See segments, campaigns and reports working live: book a personal demo with the InTarget team.