It is estimated that this will improve every year by 14% thanks to stiff competition and growing digitalization, among others. CRM
(also known as Customer Relationship Management) is a tool used to facilitate a positive customer experience, increase customer lifetime value and improve their retention rate, thus making the business profitable. Not only is it the improvements in iGaming technology, but it is also to do with the connection this business has with its customer. It helps millions of players all over the world enjoy exciting gaming.
Customer Retention is when a company or business creates strategies to help combat against customer defection. To put more simply, it means giving the customers a reason to keep spending money on this business and to keep coming back. It means attracting more customers and keeping all of them at the same time. Customer Retention can help prevent the loss of revenue by having a steady flow of income that can be relied on so long as the customer remains happy. For online gambling, this is vital to building a successful community of players so that slots and casinos can keep running for many years to come.