Lifecycle
Marketing Automation
Become a powerful master of customer experience with our marketing automation software. Boost LTV, control user engagement and influence interaction with your site
Lifecycle Drag-and-Drop Campaigns
Our drag-and-drop campaigns enable you to create sophisticated lifecycle marketing programs with unlimited data points in real-time mode effortlessly.
You will not get lost in the endless data array labyrinth anymore!
Dream Email Editor
As a marketer, you have always dreamed of perfect breathtaking email campaigns but always had to stick to the ordinary ones due to the lack of implementation time?
Now you can bring any of your bold ideas to life in no time by using our highly customized data-driven email campaigns with exclusive drag-and-drop functionality.
Audience Segmentation
“Speaking your customer’s language” is a vital concept of every business.
InTarget UI allows you to conduct advanced filtering and segmentation of your audience with less effort based on the hundreds of processed demographic and custom event data stored inside Rich User Profiles.
Read Players' Thoughts
Attract. Retain. Return. Due to a custom-tailored automation marketing solution from InTarget, you will manage and affect any segment of your audience in order to retain existing ones.
Welcome Messages
Convert your new players into first-time depositors.
Retention
Send the relevant offers via the most receptive channels.
Reactivation
Reactivate players by sending engaging offers.
Congratulations
Celebrate customers' birthdays or anniversaries.
What is Marketing Automation?
Marketing automation is the process of using software tools and technology to automate repetitive marketing tasks, streamline processes, and manage campaigns across various channels. It allows businesses, including online casino and sports betting operators, to efficiently target, engage, and retain customers by delivering personalized content and offers based on data-driven insights.
How can marketing automation benefit my online casino or sports betting website?
Marketing automation can help your online gambling platform in several ways, such as:
- Personalizing marketing campaigns based on player preferences and behavior
- Efficiently managing customer lifecycle stages from acquisition to retention
- Analyzing player data to make informed decisions and optimize marketing strategies
- Saving time and resources by automating repetitive marketing tasks
- Improving communication with players through timely and relevant messages
What types of marketing campaigns can be automated?
Various marketing campaigns can be automated, including:
- Email campaigns
- SMS
- Push notifications
- In-app or on-site messages
- Bonus Management
Can marketing automation help with player segmentation?
Yes, marketing automation tools can assist in segmenting your player base based on factors such as demographics, preferences, and behaviors.
This segmentation enables you to create personalized marketing campaigns tailored to the specific needs and interests of different player groups, leading to increased engagement and reduced churn.
How does marketing automation help with customer lifecycle management?
Marketing automation tools can automate communication and engagement efforts at different stages of the customer lifecycle, from acquisition to retention. By nurturing relationships with players throughout their journey, operators can ensure they remain satisfied and loyal to the platform, ultimately reducing churn and increasing player lifetime value.
How do I implement marketing automation for my online casino or sports betting website?
To implement marketing automation, follow these steps:
- Define your marketing goals and objectives
- Research and select a suitable marketing automation tool like InTarget
- Integrate the tool with your website and other relevant platforms
- Segment your player base and create personalized marketing campaigns
- Set up automated workflows and communication triggers
- Monitor, analyze, and optimize your campaigns based on data-driven insights
Yes, I want a personal demo!
We look forward to exploring how we can help you achieve better results
