A casino CRM system is responsible for monitoring and maintaining a high level of customer data, especially for their high rollers.
For example, some of the information gathered may include:
- How often do players visit the casino's website?
- What games do they like to play?
- The sum of money they deposit and how much they withdraw
- The average bet, average win, and average loss of a player
You can tailor bonuses to the player and create other customized deals using this information. Furthermore, this information can be used to forecast potential player behavior.
All data can be exchanged between departments (e.g., marketing, sales, account management, etc.) using casino CRM software and allow them to better coordinate their priorities and strategies. An online casino company will operate at optimum productivity when all of the departments work together.