Push notifications play a crucial role in maintaining player engagement and retention in iGaming businesses, such as online casinos and sports betting platforms. They serve as a bridge between the game and the player, offering updates, rewards, and incentives to keep players engaged and invested in the platform.
However, they are not just about delivering messages. They offer an opportunity to foster a deeper connection with the players by providing relevant and personalized content. With strategic implementation, push notifications can significantly improve player retention and engagement metrics while also aiding in monetization.
Securing Permission for Push Notifications
The journey of push notifications begins with gaining user consent. While Android users automatically opt-in for push notifications, iOS users must explicitly grant permission. This consent is not just about compliance with platform rules, but also about establishing trust and respect for the user’s preferences. To secure this consent, it’s crucial to clearly articulate the value the user will receive from these notifications.
Crafting Compelling and Relevant Messages
The effectiveness of push notifications hinges largely on the quality and relevance of their content. Irrelevant or generic notifications can lead to app deletion, as users, regardless of their generation, prefer content that is relevant and valuable to them. Therefore, every notification must be thoughtfully crafted to resonate with a specific user’s interests and engagement with the platform.
When designing creatives for your push notifications, it’s essential to ensure that the images match the style of the landing page to enhance credibility. You can take screenshots of the landing page or search for images online. In the iGaming world, there are a plethora of choices, from spinning wheels and slot machines to anything that can grab the user’s attention.
Colour plays a significant role in iGaming advertising. Bold colours are more likely to catch the visitor’s eye. Therefore, don’t be afraid to use vibrant and contrasting colours in your creatives.
Personalizing Push Notifications
Personalization is a key element of effective push notifications. This goes beyond merely including the user’s first name in the message. The notification should take into account factors such as the user’s game preferences, past engagement, responsiveness to previous notifications, and more. Personalizing aspects like delivery times and notification frequency can significantly enhance user experience and engagement.
Rewarding Players Through Notifications
Push notifications can also serve as a channel for delivering rewards to players. These rewards, which could range from bonus coins to extra lives, act as powerful motivators. They can be particularly effective for re-engaging users who haven’t played in a while and for maintaining the interest of regular players.
Including a Clear Call-to-Action
Every push notification should have a distinct purpose, and this should be communicated clearly to the users. This is often achieved by including a call-to-action (CTA) in the message. A well-crafted CTA can guide users towards a desired action, thereby enhancing the effectiveness of the notification.
Our tips so you can achieve this goal are as follows:
- Call To Actions: you should always start your CTA with an imperative verb such as “get”, “win”, “take”, etc:
- Bet NowSpin
- The Wheel
- Get Your Bonus
- Join Now
- Win The Jackpot
- Use exact numbers: you will gain trust among visitors if you are precise: a # number of spins, a # amount of bonus, etc.
- Be direct: your message must be clear to the user. “Spin the wheel to win a prize”, “Multiply your wins” , “Test your luck”.
Balancing Notification Frequency
While push notifications can be powerful, they can also be disruptive if overused. Hence, it’s important to find the right balance in terms of notification frequency. Frequent, unnecessary interruptions can lead to user annoyance and potentially prompt them to uninstall the app. Therefore, each notification should be necessary and valuable to the user.
Timely Delivery of Notifications
The timing of push notifications is as crucial as their content. Sending notifications when users are most likely to engage can significantly increase their effectiveness. While general time frames may work for a broad audience, understanding specific user patterns can help in determining the optimal times for each user.
Creating a Sense of Urgency
Creating a sense of urgency can prompt users to engage with the notification more promptly. This could be particularly effective for promoting limited-time offers, special events, or exclusive deals. The key is to strike a balance and avoid creating a sense of pressure that could potentially deter the users.
Leveraging the Fear of Missing Out (FOMO)
FOMO is a powerful motivator that can be effectively leveraged through push notifications. Whether it’s an ongoing tournament, a popular live event, or a new game release, letting users know about exciting activities they might be missing out on can prompt them to engage.
Testing and Optimizing Notifications
Finally, it’s essential to continuously evaluate the effectiveness of push notifications and make necessary adjustments. A/B testing can provide valuable insights into what works best for different user segments, thereby enabling the creation of optimized and personalized push notifications.
