Once you have identified your target audience and discover that you have broad groups of customers to cater to, you need to segment them into groups based on their common characteristics. There are many factors that businesses can use to segment their audience, and they can pretty much decide on any factor to use. The major factors considered during audience segmentation are:
- Demography - considers age, sex, occupation, income, nationality, and more.
- Behaviour - considers usage rate, habits, lifestyle, loyalty, etc.
- Psychographic - considers audiences' personality traits, interests, values, opinions, etc.
- Geographic - considers the motives, needs, and predilection of the audiences in different locations.
There are many more factors that you can consider based on the ones that will effectively work for you.
One of the most effective methods that many online casinos can use to segment players and send better custom-made messages is by using InTarget
. InTarget is a customer data management and analytics solution that can help understand customers' data collected from different sources to build and nurture player relationships. The necessary steps to follow in using InTarget include:
- Segment your players;
- Prepare your messaging;
- Engage your segments.