As we already mentioned, for the iGaming companies to gain a regular income, the players need to be continuously attracted and retained. Here are just a few marketing ways by virtue of which you can attract customers to your brand and keep them as loyal players:
Many casinos hold special promotional offers and bonus schemes to encourage players to come back or stay for long. Welcome package is a nice way to attract newbies and compliment them for choosing your brand. Loyal customers, for example, can get exclusive prizes like instant cash rewards, free spins or anniversary gifts. Daily jackpot draws or weekly challenges can be held to compete for extra gameplay benefits.
Special offers are one-time or permanent promotions. When you have players that are with you for a long time, it's nice to give them something to look forward to. During the whole year, there can be special events arranged for them. Take into consideration holiday events, for example, on Christmas, make new Christmas-themed games available that can offer extra goodies in the spirit of the holiday season. Besides, there can be tournaments with a massive prize pool. Players can compete with each other by playing specific games, and the winner gets the biggest prize.
Cross-selling is the idea of sharing different products within one platform. For example, if the player enjoys traditional slots, you may also advert table games to him as an add-on product. Cross-selling allows the customers to enjoy all parts of your business so that they can become more acquainted and engaged.
- Event-triggered Marketing
In order to create events specifically tailored to your players' desires and needs, you need to pay attention to the actions your customers perform on your site and to certain behavioural readings you acquired. Based on these specific data, you can send personalised push notifications and emails (so-called marketing triggers) that your customer will engage for sure with. For example, based on the fact that the player lost 80% of his money at a time, a special bonus can be offered. Here are some excellent examples of events triggered by the player's actions:
- An email may be sent to give news on a new bonus deal for roulettes since the customer has recently won more in these types of online games.
- If the player has suffered some significant losses over the past few games, he could receive an exclusive deal to earn money back faster or receive a cashback bonus.
- As a reward for winning over the past few games, the player can be offered exclusive services or participation in company events.