Did you know inactive players in iGaming can reduce lifetime value (LTV) by a significant margin? Here’s the good news: Using targeted strategies, operators have seen a 28% boost in LTV and a 97% satisfaction rate for customer support.
Key insights to reactivate players:
- Spot the signs early: Fewer logins, smaller deposits, and ignored promotions signal disengagement.
- Use behavior triggers: Track player activity to send personalized offers at the right time.
- Tailor incentives: Match bonuses to playing habits, like deposit matches or free spins on favorite games.
- Leverage multi-channel outreach: Focus on the channels players prefer – email, SMS, or push notifications.
Why Players Become Inactive
Website and App Performance Issues
When platforms experience technical hiccups like lags or transaction delays, it frustrates users and can chip away at their trust in the service.
Bonus and Reward Dissatisfaction
Promotions that are hard to understand or offer little value push players toward other options that seem more rewarding.
Impact of Losing Streaks
Long losing streaks often lead to frustration. This can result in smaller bets, less frequent gameplay, or even extended breaks.
Poor Communication Targeting
Sending out generic, non-personalized messages can alienate players. Ignoring their preferences makes them more likely to lose interest and disengage.
These issues typically show up as fewer logins, smaller deposits, and reduced betting activity – patterns that can be addressed with targeted strategies.
Using Behavior Triggers for Reactivation
Behavioral triggers can help solve issues like poor communication targeting and dissatisfaction with rewards. The idea is simple: send the right message at the right time to re-engage players effectively.
Cross-Channel Message Delivery
Players interact through various channels – email, SMS, push notifications, and more. To connect with them, it’s crucial to sync your messages across these platforms while respecting their preferences. For instance, if a player hasn’t opened an email in 30 days but frequently responds to SMS, focus on text messages for your reactivation efforts. This method helps recover abandoned promotions and reconnect with inactive players.
Once you’ve identified the right channel, create bonus offers tailored to each player’s preferences.
"InTarget enables us to send personalized messages at scale, strengthen player relationships, and drive revenue." – Daniel V, Casino Manager
Player-Specific Bonus Offers
Custom incentives based on player habits work far better than one-size-fits-all promotions. Consider these tactics:
- Match bonus amounts with a player’s average bets
- Offer free spins or deposit matches on their favorite games
- Time offers to align with their usual playing schedule
- Adjust bonus values to reflect their typical deposit amounts
Creating Step-by-Step Reactivation Plans
Use a three-step approach to reactivation: timing, data analysis, and communication boundaries. These steps build on the behavioral triggers from earlier campaigns – like channel preferences, inactivity signals, and bonus usage – to create focused outreach.
Message Timing and Frequency
Spread out your messages strategically. Start with an initial reminder, monitor opens and deposits, and adjust your offers or messaging to maintain interest without overwhelming the recipient.
Data-Driven Campaign Updates
Analyze open rates, click-through rates, and deposits regularly. Weekly insights can help you refine offers, improve subject lines, and optimize send times for better results.
"InTarget has become a strategic part of our marketing team to develop personalization at scale, strengthen our player relationships, and drive revenue growth. InTarget makes it easy for us to send messages that make money."[1]
Respecting Player Communication Boundaries
Follow contact preferences, apply cooling-off periods, and coordinate channel activity to avoid overlapping messages.
"Organizing, executing, and monitoring e‑campaigns easily through its friendly interface and with a strong emphasis on iGaming. And the most incredible thing is that it’s cost‑efficient. Thank you InTarget for making my life easier!" – Vlasta C, Head of Retention[3]
InTarget Tools for Player Reactivation
InTarget uses a combination of automated triggers, unified messaging, and dynamic segmentation to help bring inactive players back into the fold. Here’s how their three main tools work together to support your reactivation strategy:
Automated Trigger Marketing
InTarget’s automation system responds instantly to player behavior through behavioral triggers. When logins decrease or deposits slow down, the platform automatically launches personalized campaigns. This approach has been shown to boost average lifetime value (LTV) by 28%.[1]
From there, messages can be delivered seamlessly across multiple channels.
Multi-Channel Campaign Tools
InTarget’s dashboard brings email, SMS, and push notifications together, making it easier to manage campaigns. So far, over 50,000 reactivation campaigns have been launched using this platform.[2]
"InTarget is everything they promise to be, and more! They helped us meet our main goal to increase retention and even moved all our previous marketing campaigns to their platform." – Agatha M, CRM Manager
The platform also includes analytics to track engagement across channels. This helps operators identify which types of messages and formats work best for each audience segment.
Player Segmentation Features
The segmentation engine in InTarget uses real-time player data to create dynamic groups for targeted campaigns. Segments are based on factors like login activity, bet size, game preferences, and bonus usage. These groups update automatically as new data comes in, keeping communications relevant and timely.
[1] InTarget reports an average lifetime value growth of 28%.
[2] Operators have launched over 50,000 campaigns using InTarget.
[3] InTarget maintains a 97% customer support satisfaction rate.
Wrapping It All Up
The best reactivation campaigns combine behavior-based triggers, customized offers, and automated workflows to tackle the reasons behind player disengagement. For example, automated alerts can flag declining logins or deposits, prompting personalized incentives tailored to a player’s betting habits, favorite games, and preferred communication channels. Keeping messages relevant through dynamic segmentation while respecting communication limits helps maintain trust and compliance.
According to InTarget, operators have achieved a 28% increase in LTV[1]. To replicate this success, focus on:
- Multi-channel automation to reach players wherever they are
- Real-time segmentation to ensure messages stay relevant
- Bonus offers aligned with betting behavior to increase appeal
- Engagement-driven timing to deliver messages at the right moment
Striking a balance between personalization and responsible gaming safeguards can build long-term loyalty while boosting reactivation efforts.
[1] InTarget client data – Average LTV growth of 28%.
