Customer behavior has changed a lot since the rise of social media and the traditional “push” model of marketing campaigns won’t do anymore. The customers today expect a lot more than the product’s use value from the brands they interact with.
Marketing leaders need to embrace this change by shifting the goal of building authentic relationships with their customers. You need to engage them by driving conversations through storytelling and addressing customer needs and interests.
So, with plenty of data and constant noise, how do you nurture these relationships? It’s crucial to identify your key users and their potential needs first. This will help you decide which messages would be the most appropriate for them.
Now you can segment your players and send better-tailored messages with InTarget
With the Segment feature, your marketing campaigns will be more targeted with the right messaging.
Segment your players
The InTarget Segment feature is a customer data management and analytics solution. It helps you make sense of all your customer data collected from different sources.
Prepare your messaging
Being creative in email marketing takes much fewer efforts with InTarget! Try this with our drag-and-drop email designer that lets you create beautiful targeted campaigns in minutes.
Engage your segments
Nurturing your contacts based on your segmentation is easy with our Marketing Module. Once you filtered your contacts and prepared your messaging, you can finally foster your client base with a custom message.
A well-strategized and well-executed marketing campaign through InTarget features will help you gain and keep a solid customer base. And most importantly, don’t forget to keep the conversation going!
Staying relevant and responsive to your customers requires constant presence. It’s not a single transition, but an ongoing conversation that builds an emotional connection with your brand.