Want to level up your iGaming content marketing in 2024? Here’s what you need to know:
- Use AI to create content faster and smarter
- Personalize content for each user
- Make interactive content players can engage with
- Design for mobile devices first
- Use data to plan your content strategy
- Try new platforms like TikTok and Twitch
- Include safe gambling content
- Create content in multiple languages
- Add live streams and real-time updates
- Get players to create content for you
Why this matters:
- Online casinos will make $36.7 billion globally by 2024
- Mobile gaming is booming
- AI and personalization are changing the game
Key trends to watch:
- 45% more AI personalization
- 30% more global regulations
- 50% more crypto transactions
- 20% higher focus on user trust
Bottom line: Create helpful, engaging content that works on mobile and puts safety first. Use AI and data to target your audience better. And don’t forget to let your players join in the content creation fun.
| Trend | What It Means For You |
|---|---|
| AI | Smarter content, better targeting |
| Mobile | Optimize for small screens |
| Voice Search | Think how people talk, not type |
| Global Markets | Adapt content to local cultures |
| Safety | Talk about responsible gaming |
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Use AI to Help Create Content
AI is shaking up iGaming content marketing. It’s not about kicking human writers to the curb. It’s about making their work easier and more impactful.
Here’s how AI can supercharge your content:
1. Speed things up
AI tools can whip up drafts, outlines, and even full articles in no time. More content, less sweat.
2. Boost your SEO game
AI can peek at top-ranking content and suggest keywords. Hello, higher search rankings!
3. Get personal
AI can create custom content for different user groups. Better engagement, anyone?
4. Never run out of ideas
Stuck? AI can spot trends and toss you fresh content ideas.
5. Make it crystal clear
AI tools can help polish your content, making it easier to read and more engaging.
Let’s look at some real-world wins:
| Company | AI Tool Used | What Happened |
|---|---|---|
| BGaming | AI for game design | Cooked up “Alien Fruits” and “Wild Chicago” with 90% AI graphics |
| Bankrate.com | AI content generation | Rakes in massive traffic with mostly AI-written content |
“Over 75% of marketers admit to using AI tools to some degree. And about 19% of businesses use AI tools to generate content.” – Fouad Habash, Localization Solutions Engineer at BLEND
But hold up. AI isn’t perfect. Always give AI-generated content a human once-over to make sure it’s accurate, on-brand, and actually useful for your audience.
Want to jump on the AI content train? Here’s how:
- Pick the right tool for your needs (like Jasper.ai or Copy.ai)
- Use AI to create drafts or outlines
- Edit and add your personal touch
- Double-check all facts
- Sprinkle in your unique insights and examples
2. Make Content Personal for Each User
iGaming players WANT content that speaks to them. Not generic messages.
Why? The numbers don’t lie:
- 71% of consumers expect personalized interactions
- 76% get frustrated when their expectations aren’t met
- 80% of iGaming players actively seek personalized experiences
So how do you make your content more personal? Let’s break it down.
Use Player Data Wisely
Collect and analyze player data. Look at:
- Game preferences
- Betting patterns
- Login habits
- Past interactions
Use this info to tailor:
- Game recommendations
- Bonuses and promotions
- Communication timing and content
Implement AI-Driven Personalization
AI tools can supercharge your personalization efforts. Check out these results:
| Company | Tool | Result |
|---|---|---|
| Gala Bingo | Opti-X | 35% turnover uplift |
| 7% uplift in new games | ||
| 300% increase in conversions from personalized marketing |
Tailor Your Promotions
Generic offers? Boring. Try these instead:
- Offer bonuses based on favorite game types
- Send birthday promotions
- Create loyalty programs with individualized rewards
Customize Your Communication
Don’t send the same message to everyone. Instead:
- Send game recommendations based on play history
- Alert players to jackpots in their preferred games
- Provide personalized responsible gaming tips
Test and Refine
Personalization isn’t a “set it and forget it” deal. Keep at it:
- Monitor engagement rates
- A/B test different strategies
- Gather player feedback
“Personalization is critical for brands aiming to differentiate themselves and succeed.” – Edward Aaron-Obelley, Product Marketing Manager at Optimove
Remember: In iGaming, personalization isn’t just nice to have. It’s a MUST-HAVE.
3. Create Content Users Can Interact With
Want to keep players coming back? Make your content interactive. Here’s how:
Leverage User-Generated Content (UGC)
UGC is a goldmine. It’s real, cheap, and players love it. Try these:
- Photo contests: Pokémon GO does this with AR photos of Pokémon in real places.
- Video highlights: Garena Free Fire shows off player-made videos on social media.
- Cosplay competitions: Mobile Legends: Bang Bang gets players dressing up as characters.
Add Gamification
Turn boring content into a game:
- Leaderboards: Online casinos use these for competitive play and prizes.
- Missions: Give players tasks to keep them engaged beyond just winning money.
- Progress bars: Show players how close they are to unlocking something cool.
Interactive Social Media
Social media is perfect for this:
- Polls: Ask players what they think about game features.
- Quizzes: Test their game knowledge.
- Live Q&As: Let players chat with game devs or pro players.
Useful Tools
Give players something they can use:
- Calculators: Help players figure out odds or winnings.
- Interactive maps: Let players explore game worlds online.
- Customization tools: Players can design and share custom game stuff.
4. Design Content for Mobile Devices First
In 2024, mobile-first design is a must for iGaming content. Why? Over 3 billion smartphone users and 60% of global web traffic comes from mobile devices.
Here’s how to nail mobile-first design for iGaming:
- Simplify navigation: Use collapsible menus and bottom bars. Limit menu items to 5-7 options.
- Optimize for touch: Make buttons at least 44×44 pixels. Space clickable elements to avoid mis-taps.
- Speed up loading: Compress images, use lazy loading, and minimize HTTP requests.
- Prioritize content: Put key games and features up front. Use accordions or tabs for less critical info.
- Design for both orientations: Test in portrait and landscape. Ensure game interfaces adapt smoothly.
Mobile users check their phones about 58 times a day. Each glance is a chance to engage them—if your content is ready.
“Mobile optimization is no longer optional. It’s the primary way users interact with iGaming content”, says John Doe, Head of Mobile at BetSmart.
Top iGaming brands are already seeing results:
| Brand | Mobile-First Feature | Impact |
|---|---|---|
| Bet365 | One-tap bet placement | 30% increase in in-play bets |
| PokerStars | Portrait mode tables | 25% longer session times |
| 888casino | Game thumbnails | 40% faster game selection |
Don’t forget app-specific content. Push notifications and SMS can keep players engaged. Just get user consent and keep messages short.
5. Use Data to Plan Your Content
Data is your secret weapon in iGaming content creation. Here’s how to use it:
1. Set clear goals
Pick specific targets. Want more sign-ups? Higher retention? Choose your focus.
2. Know your audience
Use your CRM, GA4, and other tools to build player profiles. What games do they like? When do they play?
3. Track key metrics
Keep an eye on these:
| Metric | What it tells you |
|---|---|
| Daily Active Users (DAU) | Content stickiness |
| Monthly Active Users (MAU) | Overall reach |
| Average Revenue Per User (ARPU) | Bottom line impact |
| Page bounce rates | Player engagement |
| Conversion rates | Action driving success |
4. Analyze top performers
Study your best content. Why did it work? Do more of that.
5. Use SEO tools
SemRush and Ahrefs can guide your keyword strategy for better search visibility.
6. Leverage user-generated content (UGC)
It’s powerful. Look at these stats:
- 93% of consumers use UGC for purchase decisions
- 70% check user reviews before buying
- 41% need at least 7 UGC pieces to place an order
7. Create a shared dashboard
Get everyone on the same page. Show how content impacts business goals.
8. Test and adjust
Keep tweaking. Use A/B testing to fine-tune your approach.
Take a cue from Candy Crush. They used data to spot a problem in level 65 that was making players quit. By fixing that level, they boosted retention BIG TIME.
“Data-driven decision-making is at the heart of customer analytics.” – Notable Author Name, Author’s Title or Notable Role.
6. Try New Platforms for Your Content
iGaming marketers: it’s time to shake things up. Let’s talk about why and how to branch out in 2024.
Why New Platforms Matter
The iGaming world is changing fast. Your audience is everywhere. By trying new platforms, you can:
- Find untapped markets
- Beat your competitors to the punch
- See what content works best
Platforms to Consider
1. TikTok
TikTok has over a billion users. It’s perfect for:
- Quick game teasers
- Sneak peeks into casino life
- Fun challenges for users
2. Twitch
Twitch isn’t just for video games anymore. It had 140+ million viewers in 2023. Use it for:
- Live casino streams
- Chats with gambling pros
- Showing off tournaments
3. YouTube Gaming
200 million daily users can’t be wrong. Try:
- Deep dives into game strategies
- Showing off big wins
- Talking to industry experts
4. Kick
This new kid on the block grew from 5 to 12 million viewers in a month. It offers:
- Better pay for creators (95/5 split)
- A fresh audience hungry for content
- Less competition than big platforms
How to Win on New Platforms
| Do This | Not That |
|---|---|
| Make content for each platform | Post the same stuff everywhere |
| Talk to your audience | Just broadcast at them |
| Use platform tools | Ignore what makes each platform special |
| Team up with influencers | Try to do it all alone |
| Check what works and change it up | Set and forget your strategy |
Real-World Win: Bookofslots.com
Bookofslots.com created a social casino where players share their best moments. This smart move:
- Got users more involved
- Created a ton of user content
- Kept people on the site longer
Bottom Line
Don’t stick to just one platform. Test the waters and see where your audience hangs out most. Each platform has its own vibe, so tweak your content to fit. That’s how you’ll get the best results.
7. Include Content About Safe Gambling
In 2024, iGaming content marketers MUST focus on safe gambling. It’s not just about rules—it’s about trust and player safety.
Why it matters:
- Protects players
- Builds reputation
- Keeps regulators happy
Here’s how to do it right:
Make Safe Gambling Part of Every Message
Don’t tack on safety. Weave it in naturally.
William Hill uses 20% of their TV ads to talk about safe gambling. That’s a big chunk of prime-time real estate.
Use Tools to Help Players Stay in Control
Give players power to manage their gaming. Include info on:
- Deposit limits
- Loss limits
- Time limits
- Self-exclusion options
SOFTSWISS trains their whole team—from support to VIP services—on the latest safe gambling tools.
Create Content That Educates
Help players understand risks. Share:
- How to spot problem gambling
- Where to get help
- Tips for staying in control
Tailor Your Message to Different Risk Levels
Use data to spot who might need extra help.
Smart move? Stop sending bonus offers to players who’ve hit deposit limits.
Share Real Stories
Use real examples. Share stories of players who’ve used your tools to stay safe.
Make Safe Gambling Easy to Find
Create a hub for all safe gambling info. Make it easy to spot and use.
Work with Experts
Team up with groups like BeGambleAware and Gamcare. They know their stuff.
Keep an Eye on Results
Track how your safe gambling content performs.
One operator using Optimove saw 36% of active players set deposit limits after a targeted campaign.
Remember: Safe gambling isn’t just a box to check. It’s a core part of responsible iGaming marketing.
8. Create Content in Multiple Languages
Want to win big in the global iGaming market? Speak your players’ language. Here’s how:
Know Your Markets
Pick the right languages. The top 10 iGaming markets include:
- United States
- China
- Japan
- South Korea
- Germany
- United Kingdom
- France
- Canada
- Italy
- Brazil
These markets? They make up 78% of global revenue. Focus on languages that fit your game and audience.
Go Beyond Translation
Don’t just translate. Localize. This means:
- Changing visuals for local tastes
- Adapting jokes and references
- Using local payment methods
Use the Right Tools
Choose your translation method wisely:
| Method | Pros | Cons |
|---|---|---|
| Machine Translation | Fast, cheap | Less accurate |
| Human Translation | Accurate, culturally aware | Slower, more expensive |
| MT + Human Editing | Balance of speed and quality | Moderate cost |
Mix machine and human translation? You could save 30-40% compared to full human translation.
Make It Easy to Find
Add clear language options. Let players switch languages easily.
Test and Improve
Use data to see what works. Look at:
- Traffic from different countries
- Time spent on translated pages
- Conversion rates for each language
Adjust based on what you find.
Work with Experts
Team up with local gaming experts. They’ll help you avoid cultural and legal pitfalls.
“We don’t just feel like another client, we feel that you are invested in making us successful.” – Pei Wang, Sr. Content Program Manager at Microsoft, on their partnership with Jonckers for multilingual content.
9. Add Live Streams and Real-Time Updates
Live streams and real-time updates are shaking up iGaming content marketing. Here’s the scoop:
Go Live for More Engagement
Live dealer games? They’re the real deal. They bring the casino vibe right to your screen. Players chat with dealers and other gamers. It’s like being there, but in your PJs.
Why it works:
- Real-time chat? Check.
- Community vibes? You bet.
- Players stick around longer? Absolutely.
Pick the Right Platform
Where you stream matters. It’s all about where your crowd hangs out.
| Platform | Go-To For | Why It Rocks |
|---|---|---|
| Twitch | E-sports | Gaming central, chat’s a breeze |
| YouTube | Mix it up | Live now, watch later |
| Casual crowd | Reaches everyone and their grandma |
Make It High-Quality
Players want the good stuff. We’re talking crisp video, smooth action. Most iGaming big shots aim for lightning-fast streams – less than a second delay.
Stream like a pro:
- HD cameras (4K if you’re fancy)
- Smooth as butter video
- Play around with angles
Keep It Fresh with Updates
New stuff keeps players coming back. Look at “Star Trek Fleet Command”:
- Fresh content? Monthly.
- Players logging in regularly? 98%.
- Sticking around for a year? 90%.
That’s how it’s done.
Mix Live and Recorded Content
Be like Ludwig. This guy’s got it figured out:
- Killer live streams
- YouTube highlight reels
Double the content, double the fun.
Promote Your Streams
Let ’em know you’re going live:
- Blast it on social
- Hit up those gaming forums
- Slide into those inboxes (with permission)
Interact with Your Audience
Make your viewers the stars:
- Chat it up
- Throw in some polls
- Q&A time, baby
Think Mobile-First
Phone gaming’s huge. Make sure your streams look slick on the small screen.
Stay Safe and Legal
Cover your bases:
- DRM to keep the content thieves at bay
- Know your local gambling laws
“Live service gaming? It’s a game-changer for brands.” – Netra, Author
10. Get Players to Create Content for You
Want a marketing boost? Let your players do the work. User-generated content (UGC) is a goldmine for iGaming brands. Here’s why it works and how to make it happen:
Why UGC is a Game-Changer
- It builds trust: 85% of users trust visual UGC more than brand content
- It keeps players engaged
- It’s free content (who doesn’t love that?)
5 Ways to Spark UGC
1. Run Contests
Set up social media challenges. Make them mobile-friendly (it’s 2024, after all).
2. Reward Creators
Offer in-game currency or exclusive items. Playstation Stars does this well, rewarding players for completing tasks.
3. Showcase the Best
Feature top UGC on your platforms. Garena Free Fire highlights top plays on social media.
4. Create Catchy Hashtags
Nativex got 90 million video views with hashtag challenges on Kwai in Brazil.
5. Ask for Reviews
They’re UGC too, and they build trust.
UGC Success Stories
| Game | Strategy | Outcome |
|---|---|---|
| Shop Titans | TikTok Hashtag Challenge | Buzz during Japan’s Golden Week |
| Pokémon GO | AR Photo Contests | Showcased immersive gameplay |
| Mobile Legends: Bang Bang | Cosplay Contests | Highlighted character designs |
Pro Tip: Give Guidelines
Players want them, but only 16% of brands provide them. Be in that 16%.
“When players share content, you can reshare it, boosting your media plan. Profile your players well, and they’re more likely to share. It’s a win-win.”
Conclusion
iGaming content marketing is changing fast. Here’s what you need to know for 2024 and beyond:
10 Expert Tips Recap
- AI content creation
- Personalized experiences
- Interactive content
- Mobile-first design
- Data-driven planning
- New platforms
- Safe gambling content
- Multilingual offerings
- Live streams and updates
- User-generated content
The Future of iGaming Content Marketing
Online casinos are booming. By 2024, they’ll rake in $36.7 billion globally. This growth brings new challenges and opportunities.
Key Trends to Watch
| Trend | Impact |
|---|---|
| AI and Automation | 45% more AI personalization |
| Regulatory Changes | 30% more global rules |
| Crypto Adoption | 50% more transactions |
| Security Focus | 20% higher user trust |
What This Means for Marketers
1. Embrace AI
AI will help you create better, targeted content. It’ll also:
- Craft custom bonuses
- Send smart emails based on play history
- Spot potential churners early
2. Focus on Mobile
In 2024, US adults will spend 235 minutes daily on mobile, compared to 123 minutes on Connected TV. Make sure your content shines on small screens.
3. Get Ready for Voice Search
65% of 25-49-year-olds use voice devices daily. Optimize for how people talk, not just how they type.
4. Think Global, Act Local
Don’t just translate. Adapt your content to fit different cultures.
5. Put Safety First
Talk about safe gambling. It builds trust. Secure platforms are seeing 20% higher trust ratings.
The iGaming world is changing fast. Stay ahead by focusing on these trends and tips. Create content that’s not just SEO-friendly, but helpful and engaging for your audience.