Need the top CRM for your iGaming company? Here is a short help to make your pick.
- InTarget: Good for small to medium groups. Simple to put in place, won’t cost much, and AI tools that make player facts simple. Great for quick outcomes when you don’t have a tech group.
- Optimove: Works best for big firms with tough needs. Gives top AI, marketing at the moment, and full links to other systems. Costs a lot and needs more time to start, but it’s best for making big firms grow.
- Fast Track: Made for medium to big firms handling many names. Talks to users in real time, strong links, and you can set your own prices. Best for quick-growing groups doing lots of different things.
Short Look-Beside
| Platform | Best Use | Main Points | Cost | How Easy to Use |
|---|---|---|---|---|
| InTarget | Small to medium teams | Simple to start, AI help, low price | Clear pricing | Very simple |
| Optimove | Big firms | High-end AI, live marketing | Pricy, made to order | Hard |
| Fast Track | Expanding multi-brand teams | Live talks, good link-ups | Made to order | Okay |
Pro Tip: It costs up to 5 times less to keep players than to find new ones. Pick a CRM that fits your team size, budget, and plans for growth. Try free trials to see which one works best!
1. InTarget
InTarget gives CRM tools made for small to mid-sized iGaming workers. It has a simple to use setup that cuts out the need for big tech teams or long setup times. InTarget aims to give quick results with an easy interface and smart workflows.
Target People
InTarget is for small to medium online casinos and sportsbooks that want to do well even if they don’t have large data teams or big money. It works great for marketing groups that need to make segments, start plans, and check how they do all by themselves – no coders or data people needed. Casino bosses and CRM pros will find it easy to use for player lifecycle marketing.
Marketing Ways
The tool supports multi-way marketing like email, SMS, push notes, and set triggers. Its Email API makes sure ads go through well, while a main dashboard makes it easy to manage plans across different ways. InTarget mixes well with existing iGaming setups, giving live updates on player moves and plan results.
AI & Machine Work
InTarget’s AI Data Helper uses easy words to turn data asks into clear insights. Marketing groups can ask things like "Which players haven’t put money in the last 10 days?" or "How did last week’s cashback plan do?" and get quick, data-based answers. This tool cuts the need for tech know-how while giving on-the-spot insights into plan results and talk profit.
Machine-led workflows are a key part of it, reacting right away to player moves by starting personal notes based on certain acts or big moments. This keeps players coming back without needing hands-on work. The mix of machines and fast joining lets leaders keep their plans ready and able to change.
Joining Choices
InTarget links up with well-known iGaming tools in just days, not weeks. Its APIs and webhooks make data move smoothly between old systems and the CRM tool, making for easy joining.
| Feature | Use | Plus |
|---|---|---|
| Data Link-ups | Joins many systems | Syncs at once |
| Auto Tasks | Acts on how users play | Hooks them fast |
| Data Check | Keeps data right | Fewer user mistakes |
Costs
InTarget uses a clear price plan that works well for small and medium-size users. Other firms ask for big money up front or long deals, but InTarget makes costs easy to handle. This lets even those with thin wallets use high-end CRM tools.
Users see, on average, a 28% jump in the long worth of a player. This shows that the platform really pays off.
"InTarget has become a strategic part of our marketing team to develop personalization at scale, strengthen our player relationships, and drive revenue growth. InTarget makes it easy for us to send messages that make money." – Daniel V, Casino Manager
"InTarget is everything they promise to be, and more! They helped us meet our main goal to increase retention and even moved all our previous marketing campaigns to their platform. The product is also really intuitive and easy to use." – Agatha M, CRM Manager
2. Optimove
Optimove is a CRM tool made for big iGaming and sports betting firms, with high-end AI tech and automation tools. It’s a clear pick for 56% of the EGR Power 50 and 4 of the top 5 firms in North America, building its name among top names. It’s unlike other CRMs for small firms, as Optimove meets the big needs of large firms that need strong marketing control.
Target Group
Optimove is for big iGaming and sports betting firms with the means to use its broad features. Big names like BetMGM use Optimove to grow customer value across large player groups. The tool is good for firms with data teams and tech setup, as it handles complex mixes and can manage many brands. It takes longer to set up but it’s fit for big firms with the money and scale to fully use its features.
Marketing Ways
With its Digital Experience Platform (DXP), named Opti-X, Optimove lets marketing teams give custom experiences through many ways. These cover email, SMS, push notes, in-app messages, and site custom work. The tool acts on real-time actions to make sure players get personal messages via their liked ways, making a smooth and even experience. Marketing teams can make multi-step plans that change with player moves, like money put in, game picks, or betting acts.
AI & Automation
Optimove’s AI skills stand out. The tool uses over 20 AI models to make custom websites, mobile apps, and out-marketing in real time. These models fine-tune bonus use, cut waste and boost player ties. It also spots risky betting acts, backing safe game ways. With its Positionless Marketing plan, Optimove raises campaign power by 88%, mixing AI choices with set business rules. This means highly custom player paths without manual changes.
Mixing Options
Optimove mixes well with top iGaming setups like SOFTSWISS, Pragmatic Solutions, and WA.Technology. These mix-ins let real-time event flow and grouped data work, tracking player acts like money put in, money taken out, and bonus use. The tool’s Web services API aids auto campaigns and smooth data swaps. Also, Optimove joins with game-making partners like Captain Up and Gamanza Engage to bring AI-driven game solutions. These ties mix game events with CRM plans, making a one player feel that mixes fun parts with holding plans.
Pricing
Optimove has a top-dollar pricing plan, asking for a big first spend and long-term deal. Its price shows the tool’s high-end skills and how it brings clear results. Firms using Optimove see an average 33% rise in customer value. For example, FDJ United cut campaign making time from six weeks to just one day with Optimove’s AI tools, showing the tool’s power at scale.
"Optimove has demonstrated themselves as being the key leaders in the CRM space" – BetMGM
3. Fast Track
Fast Track is made for mid-to-big iGaming groups who need a strong, able to grow CRM fix. It’s set up to take on quick growth and real-time player talks, so it is a great pick for groups with many brands or those going into new areas. The platform can deal with big, hard data well and keeps things quick across all jobs.
Target Group
Fast Track works best for mid-to-big iGaming groups growing fast or with many brands. It helps firms that need quick setup and smooth running of many brands at once. Unlike tools for tinier groups, Fast Track is great at handling big, many-brand efforts and things in different places at once. For groups that need top workflow tools and ways to join with others, this platform gives what they need.
Marketing Ways
Fast Track backs many kinds of chats, like emails, texts, push notes, and messages in apps. Its main control area makes running a chat effort easy by putting all chat ways in one spot. The platform puts real-time talks first, letting groups answer right away to what players do and how they act. Parts like keeping track of customer stories and managing feedback help marketing teams see all player talks well, making sure the way they talk stays the same at every step.
AI & Tools
Fast Track steps up its marketing tools with AI-guided tools. The platform uses AI to make chat plans based on how players act, giving out messages made for each one with no need for hand input. From getting started to getting back in touch, all player steps are guided by itself, with paths that change as they go based on what each player does. This makes sure each player gets the right messages, even when dealing with many brands.
Ways to Join
Fast Track is made to link up well with well-known iGaming tools and data books. With the use of REST APIs, it lets safe and good data share with game setups, money groups, and outside help. Its features to join support many needs, such as logging in, finding places, social media, chat systems, and cloud help, making it a good choice for groups with mixed tech needs.
Prices
Fast Track works with a custom price plan, with costs set when asked for. This setup lets the platform give plans made to fit each group’s needs, including how many brands and needed parts. The cost shows the platform’s high-level tools, making it a good pick for groups set on fast growth. To get a full cost talk, groups should reach out to the Fast Track sales team right away.
Looking at Different Platforms: Good and Bad Points
Let’s check out what’s good and bad about each CRM tool to help you pick one. Here’s a fast look at what they do well and where they might not do enough.
InTarget is best for small teams that want an easy start. Its big plus is the fast setup – you can get going in just a few days. It also has built-in AI that makes understanding player habits easy using simple English. But, it may not fit the bill for big, multi-brand teams that need more high-level tools.
Optimove is great at handling players right when they are active, doing well with campaigns that start from player habits. Its automated reactions are quick to player moves. But, this deep detail means it’s hard to learn. Setting it up takes time, and you’ll probably need people who know tech stuff to really use it well.
Fast Track is made for teams that want to grow fast and handle many brands. Its strong links make it a solid choice for expansion. Luis Sangiovanni, the main marketing guy at Fast Track, sums it up:
"Fast Track CRM and iGaming Platform form the perfect partnership, bringing together the best of both worlds."
That means, the platform’s high-end skills come at a high cost and take more time to learn.
Here’s a fast look at the main parts:
| Platform | Target Audience | Marketing Channels | AI & Automation | Integration Options |
|---|---|---|---|---|
| InTarget | Small to mid-size | Email, SMS, Push Notes, Webhooks | AI helper with easy English asks | Easy link to well-known platforms |
| Optimove | Big group firms | Multi-way reach with real-time hits | Smart actions set off by user acts | Wide network tie-ins for big firms |
| Fast Track | Big group sizes | Email, SMS, Push Notes | AI helps shape offers across brands | REST APIs and big third-party links |
The main choice is simple versus hard. If you need an easy and fast start, InTarget is a good pick. On the other side, Optimove and Fast Track are better for those who want more features and can spend more time and effort for more options.
With cost, InTarget has clear fees, while Optimove and Fast Track have custom deals that may cost more. Keep this in mind: keeping old players costs much less than finding new ones – up to five times less, really. Tailored CRM ways can make player keep rates go up by as much as 40%, so picking the right platform can really change your end profit.
If you’re not sure which to choose, try free trials. They’re a good way to see how each system helps and works well before you choose for sure.
Which CRM Platform Is Right for You?
When picking a CRM, think about your team size, money limits, tech skills, and plan to grow. As shown in the talk above, each one fits different needs. Here is a simple guide to help you choose:
Go for InTarget if easy use and fast results are key for you. It has a simple to use screen and built-in AI that lets you ask clear questions like, "Which players haven’t put money in for 10 days?" Also, its clear cost-setting and no long deals make it easy to handle what you spend.
Go with Optimove if your crew is good with tech and you want top tools that work fast. BetMGM has good words for Optimove, noting:
"Optimove has demonstrated themselves as being the key leaders in the CRM space."
That said, get ready for a hard climb. Optimove is complex and takes a lot of learning. It needs a lot of time to set up and might cost much. Yet, people rate it high (4.7/5) as a top tool for customer data.
Choose Fast Track if you run many brands or plan to grow fast. It works well with many, so it’s great for cross-brand work. But, this tool also costs more and is harder to start with.
It’s good to know that keeping an old player costs way less, up to five times, than finding a new one. Tailored CRM methods can up hold by 40%, and push up sales by 30%. The CRM you pick is key for these results.
To pick well, first set your main goals. Ask if you want better sorting, auto tasks, or instant acts. Make a clear list of what you must have and what you’d like.
After you cut down your choices, ask for demos and try them out. Try the platform with a few to see how it fits with your data and flow. Plus, you’ll see how fast your group can get real results.
Lastly, make sure the CRM fits rules like GDPR and covers all needed data safety steps.
FAQs
How do I pick the right CRM for my iGaming work: InTarget, Optimove, or Fast Track?
When looking at your picks, InTarget, Optimove, and Fast Track, you should think about things like how big your business is, how hard it is to set up, how much it costs, and what it does.
InTarget works well for small to mid-size businesses that need an easy, not costly CRM. It sets up fast and has key tools such as auto tasks and AI-driven tips. It’s good for those who want to start quick with not much new stuff to learn.
On the other hand, Optimove and Fast Track are made for bigger companies. They help firms that need custom setups, can scale with ease, and have strong ways to handle data.
If you want a CRM that is easy to blend in, simple, and has no hidden costs, InTarget is a good go-to. But, if you have a bigger budget and need a more custom and deep solution, Optimove and Fast Track are there for bigger needs.
How does AI in CRM tools like InTarget help market for iGaming groups?
AI in CRM tools like InTarget changes how marketing works in the iGaming field. It makes talking to players more direct and thought-out. This lets groups know what players might do next, sharpens plans, and deals with day-to-day jobs like rule checks and prize handling. The end? A big jump in how well things run and time saved.
With things like live stats and smart group sorting, AI gives marketing teams the tools to make custom experiences that keep players coming back. This way, groups can use smart tips fast, making things better as a whole – all with no need for hard setups or big teams.