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7 marketing automation benefits that could help your business

Marketing automation has become a necessity for today's companies, as it's used not only to automate processes but to restructure and quantify their marketing campaigns and workflows.
From optimizing the staff's time, to optimizing which customers the sales team focuses its attention on, the scope of marketing automation goes beyond simply automating repetitive tasks. The bottom line is it enhances operational competence and generates higher earnings.

Marketing automation statistics

Recent studies revealed that marketing automation is capable of driving about a 14.5% increase in sales efficiency and a 12% reduction in marketing overhead. Companies that employ marketing automation can even project a 450% upturn in terms of qualified leads. Not surprisingly, almost 50% of companies have been using marketing automation over the past two years.

The data doesn't lie: Automation can help businesses in increasing ROI and boosting overall growth. So, how can marketing automation benefit your business?

1. Reduced costs

If you're using the right software for marketing automation, such as InTarget, it's like one employee accomplishing what 50 employees can perform manually. All you have to do is create a process for generating and nurturing leads along with marketing campaigns, which are spontaneously activated based on certain benchmarks. Within several months of implementing automated campaigns, you can send out thousands of customized emails daily using simple autopilot software.

2. Additional revenues

While bringing down expenditures, you can look forward to higher earnings. Combining management of leads with prioritization can result in increased ROI from your sales activities.

3. Generate and nurture leads

Generating leads is crucial to business development. Through automation of procedures between marketing and sales, you can concentrate more on formulating strategies that can generate and nurture promising leads. In other words, you can land more customers because of more prospects.

Marketing automation also presents a clearer picture of customer behavior. Meanwhile, you can work on nurturing leads, which is quite complicated and consumes more time. Lead nurturing refers to the organized and recurring process of helping potential customers proceed from awareness to purchase stages promptly. Not all leads translate to sales. However, it's encouraging if half of your leads are qualified. So, don't stop nurturing these leads using marketing automation.

4. Better data for smarter decisions

Big Data is one of the buzzwords in IT these days. Unfortunately, not all businesses are efficient in collecting and using this data in their marketing and sales efforts. Marketing automation facilitates understanding of Big Data, and gathering the required intelligence makes things work for you.

This platform is one of the more complete solutions to gauge marketing campaigns and forecast consumer attitude or reaction. It can put together a full profile of your prospects.

5. Refined marketing process

Software used for marketing automation compels you to envision your customer journey. At the same time, your marketing strategy will allow you to build processes centered on these potential customers. Through the creation of processes around this customer journey, it becomes easier in processing targets and nurturing leads.
Drag-and-Drop Lifecycle Campaign Composition
With our drag-and-drop capmaigns, you can create sophisticated lifecycle marketing programs using unlimited data points in real-time.

6. Personalized customer journey

Among the difficult challenges that confront companies regularly is how to convert a one-time customer into a regular patron. One way of achieving this is to opt for personalized social media and blog content.
More than 70% of consumers search for exceptional, original and targeted content
Tools in marketing automation streamline the procedure of conveying the appropriate content to the correct buyers at the correct time.

Reduce time to formulate marketing campaigns

Many marketing automation systems have drag and drop interfaces that will enable you to create effective email campaigns. This is possible even if you are'nt technically adept or well-versed in creative design. Therefore, it makes things more straightforward in the execution of these marketing strategies.
E-mail Editor
Intuitively create message templates for ready use. With drag-and-drop functionality, marketers have all the resources they need to bring their creative campaigns to life.
Marketing automation means a lot to all forms of enterprises. This is precisely why modern entrepreneurs must jump onto the bandwagon and begin looking at all available platforms for automation to truly reinvent their company in this age.

Nonetheless, make sure to assess your specific requirements, available resources and objectives prior to launching automated marketing campaigns. Study the necessary resources before procuring software for optimization purposes. These tools are essential to achieving positive results and ensuring the success of your business venture.

Source: Keap