Knowing your target audience
is the greatest method to figure out what games to supply (TA). Let's say your target audience isn't interested or can't access your promotional content for any reason. Even if you have a wonderful website and entertaining games, you won't be able to convert them into clients in that circumstance.
Make certain you thoroughly examine the online casino's possible target audience:
- Preferences of your target audience;
- Factors of socioeconomic status;
- Social media and popular platforms
You may also use the same characteristics to analyse your present consumers and divide/separate the old from the new. You can use various surveys to get information about your TA. Different analytical and metric tools, such as Google Analytics and Facebook Pixel, can be used by analytics specialists to assess the results.
Exploring your closest competitor will always provide you with useful information. Subscribe to their newsletters, follow them on social media, and keep an eye on your vertical market research.