Trigger marketing for iGaming operators.
Built for growing operators.
Do not waste time and budget on messages nobody asked for. Stay focused and act only on the moments that matter to you and your players: a first deposit, an expiring bonus, a sudden drop in activity.
- Launch in 1 week
- Free data migration
- Dedicated support manager
WHAT IS TRIGGER MARKETING IN iGAMING?
Trigger marketing sends the right message the instant a player does something that matters, so communication lands when intent is highest, not on a fixed schedule. Instead of blasting everyone on Tuesday, InTarget fires a message the moment it becomes relevant to each individual player.
A trigger is only as good as the audience behind it. Combining event triggers with segmentation means the same event can deliver different messages to different players: a VIP reload for high rollers, a gentle nudge for casual depositors.
Once the trigger logic is defined, it runs continuously for every player, 24/7, reacting to behavior as it happens and moving players toward their next deposit. Your team designs the strategy once, and the automation runs retention at scale.
- 01
Registration
A player registers without a first deposit.
- 02
First deposit
The first deposit lands and the welcome journey starts.
- 03
Bonus expiry
A bonus is about to expire and the player has not used it.
- 04
Big win or loss
A large win or loss changes what the next message should say.
- 05
Milestone
A wagering milestone is reached.
- 06
Activity drop
A sudden drop in activity signals churn risk.
REACH PLAYERS AT EXACTLY THE RIGHT MOMENT.
Trigger marketing sends the right message the instant a player does something that matters, so communication lands when intent is highest, not on a fixed schedule. Instead of blasting everyone on Tuesday, InTarget fires a message the moment it becomes relevant to each individual player.
Typical iGaming triggers, each launching its own tailored email, SMS or push:
- Registration without a first deposit.
- A completed first deposit.
- A bonus about to expire.
- A big win or loss.
- A wagering milestone.
- A sudden drop in activity.
PRECISE TARGETING WITH SEGMENTATION.
A trigger is only as good as the audience behind it. InTarget lets you combine event triggers with advanced segmentation, filtering players by demographics, deposit history, game preferences and custom events stored in their Rich User Profiles.
The same trigger can deliver different messages to different players:
- High rollers: A VIP reload offer when the deposit lands.
- Casual depositors: A gentle nudge instead of a heavy incentive.
- Sports bettors: A pre-match message tied to the sports they follow.
Every automated message speaks the player’s language and converts better.
AUTOMATE RETENTION ON AUTOPILOT.
Attract, retain, return, without manual work. Once you define the trigger logic, InTarget executes it continuously for every player, 24/7, reacting to behavior as it happens and moving players toward their next deposit.
Multi-step, multi-channel flows adapt to how each player responds:
- Opened: Continue the journey with the next relevant message.
- Clicked: Follow up on the interest while it is fresh.
- Deposited: Skip the incentive and move to engagement.
- Ignored: Switch channel, from email to push or SMS.
Your team designs the strategy once, and the automation runs retention at scale.
QUESTIONS, ANSWERED.
What operators ask before setting up their first trigger. For anything else, book a demo and ask the team.
Book a demoWhat is trigger marketing in iGaming?
Trigger marketing sends a message the instant a player does something that matters, such as a first deposit, an expiring bonus or a sudden drop in activity, instead of on a fixed schedule. Communication lands when intent is highest.
Which player events can start a trigger?
Typical iGaming triggers include registration without a first deposit, a completed first deposit, a bonus about to expire, a big win or loss, a wagering milestone and a sudden drop in activity. InTarget supports 50+ behavior-based events.
Can the same trigger send different messages to different players?
Yes. Triggers combine with segmentation, filtering players by demographics, deposit history, game preferences and custom events in their Rich User Profiles. A VIP can receive a reload offer while a casual depositor gets a gentle nudge from the same event.
Which channels can a trigger use?
Each event can launch its own tailored email, SMS or push, and multi-step flows can switch channels depending on whether the player opened, clicked, deposited or ignored the previous message.
Does trigger marketing need manual work once it is set up?
No. Once you define the trigger logic, InTarget executes it continuously for every player, 24/7, reacting to behavior as it happens.
GROW.
Join 100+ operators who trust InTarget to grow their player base. See triggers fire on your own player events in a personal demo.