CRM and marketing automation for online casinos.
Built for growing operators.
Every spin, deposit and bonus in one player profile. Journeys that react to what a player actually does, and campaign reporting that counts deposits instead of opens. Built for casino teams that grow without a large CRM department.
- Launch in 1 week
- Free data migration
- Dedicated support manager
WHY CASINO RETENTION NEEDS ITS OWN CRM.
A casino player is not an e-commerce customer. They deposit several times a month, switch between hundreds of titles from dozens of providers, hold a real balance and a bonus balance at the same time, and can go from first deposit to VIP in a week, or vanish the day after a welcome bonus is used up.
Generic CRM tools see none of this. They store a name, an email and a few tags. The data that decides whether a casino player stays, game preferences, deposit rhythm, bonus status and wagering progress, sits in the gaming platform, and the CRM team works from exports and gut feeling.
The cost shows up in the numbers every casino manager knows: a large share of first-time depositors never make a second deposit, reload offers go to players who would have deposited anyway, and VIP hosts learn about a high roller going quiet weeks too late.
InTarget is built around the casino lifecycle. Registration, KYC, deposits, game sessions, bonuses and withdrawals arrive as events in the player profile, and every one of them can start a journey, move a player between segments or be counted as a conversion.
- 01
Registration
Registration source, country, language and KYC status land in the profile from the first minute, ready for a welcome journey.
- 02
First deposit
The first payment is the biggest drop-off point. A wait window checks whether it happens, and the journey branches if it does not.
- 03
Active play
Game type, favourite titles and providers, real and bonus balances update in real time and shape the offers a player receives.
- 04
Declining
Fewer sessions and smaller deposits move a player into a churn-risk segment before the balance reaches zero.
- 05
Churned
Reactivation flows pick the channel that worked before and the games the player actually liked, not a generic bonus code.
- 06
VIP
Wagering milestones and deposit thresholds raise the tier, trigger recognition and hand the player to a host.
FROM REGISTRATION TO FIRST DEPOSIT, WITHOUT LOSING THE PLAYER.
The first 72 hours decide whether a registration becomes a depositor. InTarget runs that window as an automated journey: it waits for the deposit event, nudges when it does not arrive, and switches to onboarding the moment it does.
Casino teams typically build the welcome journey once and let it run for every new registration:
- Wait window: Start on registration, wait for the first deposit for a set period, and branch into welcome onboarding or a first-deposit reminder.
- KYC nudges: Players who stop at verification get a short email or SMS with the exact step left, instead of a generic promo.
- Payment fit: Reminders mention the payment methods available in the player’s country, pulled from the profile, not typed by hand.
- First-deposit offer: The welcome bonus goes out as a trigger-based message the moment the deposit is confirmed, with the amount and bonus balance inserted from the CRM.
Because the journey reacts to events, nobody exports a list of yesterday’s registrations. A player who deposits at 02:00 gets the onboarding message at 02:01 and never sees the reminder that was scheduled for the morning.
FREE SPINS ON THE GAMES THEY ACTUALLY PLAY.
A free-spins offer on a title the player has never opened is noise. InTarget stores game type, favourite titles and providers in the profile, so segments and messages can follow taste instead of a single promo calendar.
What casino CRM teams build on game data:
- Segments by taste: Slots players, live casino players, crash game players or fans of one provider, kept up to date automatically as sessions arrive.
- Dynamic content: Insert the favourite game, bonus balance or deposit amount into the email body from CRM fields; one template serves every segment.
- Provider launches: A new release from a studio goes to the players who already play that studio, on the channel they open most.
- Bonus-aware timing: Bonus balance about to expire, wagering milestone reached, or a big win are events, and each can send a message of its own.
With over 50 behavior-based triggers, the same game event can produce different messages for different players: a VIP reload for high rollers, a gentle nudge for casual depositors, silence for a player who deposited an hour ago.
CHURN CAUGHT EARLY. VIPS RECOGNIZED ON TIME.
A casino loses most of its revenue quietly: a regular depositor plays a little less each week until the account is dormant. InTarget watches the decline instead of the silence, and runs the VIP ladder on the same events.
The flows casino teams run on both ends of the value curve:
- Declining segment: Fewer sessions, smaller deposits or longer gaps move a player into a churn-risk segment days before the classic “inactive 30 days” rule fires.
- Escalating win-back: Email first, push if unopened, SMS as the last step, each with its own conversion goal, so the flow stops the moment the player deposits.
- VIP thresholds: Deposit totals and wagering milestones raise the tier automatically and trigger recognition messages or a host handover.
- Host alerts: A webhook tells your platform or the VIP team when a high-value player goes quiet, credits a bonus or reaches a new tier.
Every step reports its own attributed deposits, so the team sees which message brought the player back and retires the ones that never do.
GGR, RTP AND RETENTION WITHOUT A BI PROJECT.
Casino managers ask the same questions every Monday: which games made money, which providers underperformed, how many of last month’s depositors are still here, and which campaign paid for itself. InTarget answers them inside the CRM.
Built-in casino dashboards:
- Casino game metrics: Bet volume, GGR and RTP by game, provider, game type and time, with real money and bonus play separated.
- Cohort retention: Weekly retention curves and a cohort matrix for every registration or first-deposit cohort.
- Transactions: Deposit and withdrawal volumes by payment system, country, currency and status, useful during provider incidents.
- AI Data Helper: Ask “show me slots players who have not deposited in 14 days” in plain language and save the answer as a segment.
Campaign reporting counts deposits, not opens. A reload email with a modest open rate and €10,000 in attributed deposits is a good campaign, and the dashboard says so.
EVERYTHING A CASINO CRM TEAM NEEDS. ONE PLATFORM.
The full InTarget platform, read through a casino operation. Each card opens the capability page.
One profile per player.
Deposits, game sessions, bonus balances, KYC and campaign history in a single timeline.
Journeys from welcome to VIP.
Multi-step, multi-channel flows with wait windows, branches and conversion goals.
Audiences that update themselves.
Game type, provider, deposit recency, bonus status and VIP level as live conditions.
A message per player event.
Over 50 triggers: first deposit, bonus expiry, wagering milestone, inactivity and custom events.
Promos built in a session.
Drag-and-drop templates with player fields, sent from a CRM that knows iGaming data.
The time-sensitive channels.
Bonus about to expire, reload ready, tournament starting: short messages that land in time.
Campaigns measured in deposits.
Per-campaign, per-channel and per-segment attribution inside a tracking window you set.
GGR, RTP, cohorts, on demand.
Casino dashboards plus AI Data Helper for questions the dashboards did not anticipate.
A GENERIC CRM VS. A CASINO CRM.
What changes for a casino team when the CRM understands deposits, games and bonuses instead of contacts and tags.
| What a casino needs | Generic CRM or email tool | InTarget |
|---|---|---|
| Player record | Name, email, tags maintained by hand | Deposits, game sessions, real and bonus balances, KYC and campaign history in one timeline |
| Segmentation | Static lists exported from the platform | Live segments on game type, provider, deposit recency, bonus status and VIP level |
| First-deposit journey | A scheduled welcome series | An event-driven journey with a wait window that stops when the deposit arrives |
| Game-based offers | One promo for the whole base | Free spins and reloads on the titles and providers each player plays |
| Churn detection | Inactive for 30 days | Declining sessions and deposits caught before the account goes dormant |
| Campaign success | Open and click rates | Deposits and revenue attributed per campaign, channel and segment |
| Casino reporting | Separate BI tool or spreadsheets | GGR, RTP, cohorts and transactions built into the CRM, plus AI Data Helper |
| Setup and cost | Months of integration, enterprise pricing | Live in 1 week, from €750 per month |
See the casino side of the table in a personal demo.
Book a demoQUESTIONS, ANSWERED.
What casino operators ask before moving their retention to InTarget. For anything else, book a demo and ask the team.
Book a demoWhich casino events can start a campaign in InTarget?
Registration, KYC completion, first and repeat deposits, withdrawals, game sessions by type or provider, bonus credited or expiring, wagering milestones, inactivity thresholds and any custom event your platform sends. InTarget offers over 50 behavior-based triggers, and each can branch by segment.
Can InTarget separate real money from bonus play?
Yes. The player profile tracks real and bonus balances separately, and the casino game metrics dashboard reports bet volume, GGR and RTP with real money and bonus play split out, by game, provider and game type.
How does InTarget know which games a player prefers?
Game sessions arrive as events with the game name, provider and game type. The profile keeps the preferences up to date, so segments such as “live casino players” or “plays one provider” maintain themselves and can be inserted into messages as dynamic fields.
Do I need a BI tool to see casino GGR and retention?
No. Casino game metrics, cohort retention, transaction metrics and campaign attribution are built into InTarget. For questions the dashboards do not cover, AI Data Helper answers in plain language and can save the result as a segment.
How quickly can a casino go live on InTarget?
InTarget launches in about one week, including data migration, which is free. A dedicated support manager works with your team through the integration and the first campaigns. Pricing starts at €750 per month.
Does InTarget work with multiple casino brands or currencies?
Yes. Player profiles hold multiple wallets and currencies, including crypto, and the same segments, journeys and reporting work across brands. Book a demo to walk through your specific setup.
THE SAME PLATFORM. A DIFFERENT CALENDAR.
One platform, read through the numbers of each vertical. The same player data, journeys and reporting, tuned to a different calendar.
A CRM that speaks GGR and match days.
Bettor profiles by sport and market, pre-match campaigns on the fixture calendar, deposits attributed.
Reminders that land before the draw closes.
Draw-based journeys, personal results, win-back at the second missed draw, retention by cohort.
One player, any wallet, any coin.
Multi-currency profiles, deposit triggers in seconds and webhooks that credit the bonus in your platform.
GROW.
Join 100+ operators who trust InTarget to grow their player base. See your casino’s deposits, games and bonuses working as one CRM in a personal demo.