is a tool used to increase satisfaction by keeping track of a customer's entire journey. They can be used in tandem with other tools on this list to provide a total customer retention strategy. You can use your CRM to track which customers have received which badges with your gamification tactics — or which customers have earned points in your loyalty program, for example.
A CRM has many operational benefits, but it also can help with customer retention. When all customer information and interactions are stored in one place, it becomes much easier to provide a cohesive and positive customer experience.
Of all the systems listed in this post, CRMs
are one of the most powerful customer retention tools.