Automation is transforming the iGaming industry by helping operators keep players engaged with personalized, data-driven strategies. Here’s how it works:
- Personalization: AI analyzes player behavior to recommend games, send tailored offers, and deliver custom messages.
- Retention: Automated systems detect when players might leave and send timely incentives to keep them active.
- Multi-Channel Communication: Players receive relevant updates via email, SMS, and push notifications based on their preferences.
- Rewards: Platforms set up automatic bonuses for milestones, like hitting VIP levels or trying new games.
Key Benefits
- 22% increase in daily bets per user with automated tournaments (SOFTSWISS data).
- Players are 30% more likely to try new games when recommendations are personalized.
- Engagement strategies improve player retention by 4-6%.
Automation doesn’t just save time for operators – it creates seamless, personalized experiences for players, boosting loyalty and long-term value.
Ways Automation Improves Player Engagement
Delivering Personalization at Scale
iGaming operators can now give each player exactly what they want, thanks to automation. AI studies how players behave and helps platforms serve up games and offers that match what each person likes to play.
Take SOFTSWISS’s tournament system – it keeps score in real-time and gives players a custom experience. The numbers show it works: players stick around longer and play more.
Retention Strategies That Work
Think of automated retention systems as early warning radars – they spot when players might leave and spring into action. These systems watch how players behave and step in at just the right time to keep them playing.
Here’s what modern automation does to keep players around:
| Strategy | Impact |
|---|---|
| Behavior Analysis & Early Alerts | Spots unhappy players before they leave |
| Smart Player Groups | Creates focused campaigns that work |
| Auto-Recovery Campaigns | Brings back players with personal offers |
Here’s a real example: When someone hasn’t played for a week, they’ll get an email with a bonus offer based on their favorite games. Pretty smart, right?
Using Multiple Channels to Stay Connected
Today’s players expect to hear from you everywhere – email, text, apps, you name it. That’s where platforms like InTarget come in. They make sure players get the right message at the right time, no matter where they are.
Let’s say a player loves poker. The system notices this and springs into action – sending emails about poker tournaments, texting about special poker promotions, and pinging their phone when there’s a hot poker event coming up.
“SOFTSWISS develops an ecosystem rather than isolated products or tools, understanding that players are more likely to stay loyal to a platform that meets their needs.” – Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator
Effective Automation Strategies for iGaming
Creating Highly Personalized Campaigns
AI and machine learning have changed how iGaming platforms connect with players. Platforms like SOFTSWISS now track what games you like, when you play, and how you bet to create custom experiences just for you. They use this info to suggest games you’ll probably enjoy, send you bonuses that match your style, and reach out when you’re most likely to play.
The numbers back this up: Players are 30% more likely to try new games when they get suggestions based on what they actually like, instead of generic recommendations that go out to everyone. It’s a win-win – players get better experiences, and operators spend less time managing campaigns.
Automating the Player Lifecycle
Think of automation as your silent guide through the gaming world. From the moment you make your first deposit to reaching VIP status, automated systems keep track of where you are in your journey and what you might need next.
The proof is in the numbers: Smart engagement strategies boost player retention by 4-6% compared to old-school methods. How? By stepping in at just the right moments with the right message or offer. It’s like having a personal gaming concierge who knows exactly when you need attention or support.
Setting Up Rewards and Bonuses Automatically
Let’s talk about keeping players excited and coming back for more. Tools like InTarget make it super easy to set up smart reward systems that kick in automatically. Hit a new VIP level? Boom – instant reward. Try out a new game category? Here’s a bonus to say “thanks for exploring.”
These automatic rewards do more than just hand out perks – they make players feel seen and appreciated. It’s the difference between a generic “thanks for playing” message and getting a high-five for your specific achievements.
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Examples of Automation in iGaming
Retention Campaigns Powered by InTarget
InTarget helps iGaming operators keep players engaged without the constant manual work. The platform sets up smart workflows that send the right message at the right time – whether a player hasn’t logged in for a while or just hit a milestone. Players get personalized emails, SMS, and push notifications, while operators save time and effort.
But keeping players active is just the start. The real magic happens when automation helps players find their next favorite game.
Game Suggestions Based on Player Behavior
SOFTSWISS has taken game recommendations to the next level with their AI-powered system. Their Tournament Tool isn’t just fancy tech – it gets results, boosting daily bets per user by 22%.
“SOFTSWISS develops an ecosystem rather than isolated products or tools, understanding that players are more likely to stay loyal to a platform that meets their needs.”
That’s from Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator. Their approach connects games, tournaments, and rewards in one smooth experience.
What makes these systems work? They turn mountains of player data into smart suggestions. It’s like having a personal gaming concierge who knows exactly what games you’ll love – all powered by automation.
Conclusion: The Role of Automation in iGaming Success
iGaming operators have changed how they connect with players, thanks to automation. It’s not just about sending messages anymore – it’s about creating real connections at scale.
“To increase the LTV of customers, igaming companies should focus on building strong, long-term relationships with their players. Automation can assist in this by ensuring consistent, instant and personalised engagement.” – Malou Neguembor, Head of Client Success at Flows
Take platforms like InTarget, for example. They help operators do two things at once: reach many players AND make each interaction feel personal. It’s like having a personal concierge for every player, but powered by smart technology.
The future looks even more exciting. We’re seeing automation move toward super-personalized experiences that feel natural and social. AI systems are getting better at figuring out what players like before they even know it themselves.
Modern platforms are mixing things up by adding fun elements like tournaments and live spins. The best operators don’t see automation as just a tool – it’s part of their whole approach to player engagement.
What’s coming next? Think smarter AI that matches players with games they’ll love, better ways to keep players engaged, and experiences that combine hard data with a personal touch. The game is changing, and automation is dealing the cards.
