We’ve just learned that InTarget is a finalist in three categories at this year’s EGR B2B Awards:
- AI Solutions Supplier
- Acquisition & Retention Partner
- Multi-channel Supplier
Below is a closer look at why each nomination matters—and how our newest feature, AI Data Helper, is already reshaping day-to-day marketing for casino, sportsbook and lottery operators.
1. AI Solutions Supplier
Driving insight at the speed of thought
AI Data Helper is a plain-language analytics layer built directly into InTarget. Marketers can type a question—“Show VIPs whose average bet size dropped this week”—and receive
insight-rich answer.
No SQL. No BI queue. No juggling spreadsheets. That spontaneity lets CRM teams pivot campaigns while moments still matter—unlocking a faster path from idea to impact and setting a new benchmark for martech in iGaming.
2. Acquisition & Retention Partner
From first deposit to long-term loyalty
InTarget captures every spin, bet and deposit the instant it happens. Real-time events feed:
- Lifecycle Marketing Automation templates for onboarding, re-engagement and responsible-gaming journeys
- Granular Segments built on hundreds of attributes—game preference, bonus history, withdrawal velocity and more
- Trigger Marketing that fires offers at the exact moment player behaviour changes
The result? Operators running InTarget see an average 28 % lift in LTV across more than 50 000 campaigns launched to date.
3. Multi-channel Supplier
True orchestration, zero channel silos
InTarget’s drag-and-drop canvas directs email, SMS, push notifications and webhooks from a single interface. Combined with our Email API and built-in URL Shortener, operators can:
- personalise promotions with the same creative assets across every touch-point
- A/B-test content, timing and incentives in one view
- close the loop by tracking conversions and revenue back to each message
It’s omnichannel execution without omnichannel headaches.
What’s next?
Awards night happens 3 July 2025 at London’s Roundhouse. Whether or not we bring home a trophy, these nominations validate the direction our team—and our operator partners—are taking iGaming CRM:
- AI that anyone can use (not just the data team)
- Real-time decisioning that treats every moment like a high-stakes opportunity
- Unified orchestration that keeps the player experience consistent and personal
To every client pushing us to innovate, and to every InTarget engineer, product owner and customer-success pro turning ideas into deployable features—thank you. Let’s keep rewriting what’s possible.
Interested in seeing AI Data Helper in action? Book a live demo and fire your first natural-language query today.
