Purpose-built for iGaming operators
iGaming CRM
Built for Growing Operators
Launch in 1 week
Free data migration
Dedicated Support Manager
What Is an iGaming CRM?
An iGaming CRM is a customer relationship management platform built specifically for online casino, sports betting, and lottery operators. Unlike generic CRM systems designed for e-commerce or SaaS, an iGaming CRM is structured around the player lifecycle: registration, first deposit, active play, decline, churn, and reactivation.
It connects player behavior data — deposits, bets, game preferences, session frequency — with marketing automation tools, enabling operators to trigger personalized campaigns based on what each player actually does on the platform.
Where a generic CRM tracks contacts and deals, an iGaming CRM tracks player value, engagement patterns, risk signals, and lifecycle stage — then acts on that data through automated, multi-channel communication.
InTarget is built around this principle: every player interaction generates data, and every data point can trigger a relevant campaign — whether it is a welcome sequence, a reactivation offer, or a VIP recognition flow.
Unified Player Profiles With Full Behavioral Context
Most iGaming operators work with fragmented data: registration details live in the platform, deposit history sits in the payment system, campaign engagement is tracked in the ESP, and player behavior is buried in event logs. This fragmentation makes it nearly impossible to build a complete picture of who your players are and what they need.
InTarget solves this by consolidating all player data into a single timeline view. For each player, CRM managers can see:
- Registration and KYC data
- Full deposit and withdrawal history
- Game and betting activity by type, provider, and session
- Campaign interactions across email, SMS, push, and webhooks
- Lifecycle stage and segment membership
- Custom events and behavioral tags
This unified player profile is the foundation for every campaign, segment, and automation that follows. Instead of pulling reports from three different systems, your CRM team works from one interface — and every decision is backed by real behavioral data.
What makes an iGaming CRM different from a regular CRM?
An iGaming CRM is built around the player lifecycle and gaming-specific data: deposits, bets, game sessions, wagering activity, and behavioral triggers. Generic CRMs work with contacts, deals, and form submissions — they lack the data model needed to segment players by actual gaming behavior or trigger campaigns based on in-platform activity.
How long does it take to set up InTarget?
InTarget is designed for fast deployment. Most operators go live within approximately one week, including data migration and platform integration. This is possible because the CRM is pre-built for iGaming data structures — no need to customize a generic system from scratch.
Do I need developers to run campaigns in InTarget?
No. InTarget includes a visual campaign builder, a drag-and-drop email template editor, and a segmentation interface that requires no coding. A single CRM manager can build, launch, and optimize campaigns independently.
What channels does InTarget support?
InTarget supports email, SMS, push notifications, on-site messages and webhooks — all managed from a single campaign builder. This allows operators to create multi-channel automation flows without switching between tools.
Is InTarget suitable for small operators?
Yes. InTarget is specifically designed for small-to-mid-size and growth-stage iGaming operators. The platform is priced to be accessible and built to be operated by small CRM teams — often a single person — without requiring enterprise budgets or dedicated technical resources.
Can InTarget replace my current email marketing tool?
In most cases, yes. InTarget includes a built-in email marketing engine with template builder, deliverability management, and campaign analytics. It replaces standalone ESPs by combining email with CRM data, segmentation, and multi-channel automation in one platform.
Lifecycle Marketing Automation Without Developer Dependencies
In many iGaming setups, launching a new campaign requires a developer ticket: someone needs to build the template, another person configures the trigger, and the CRM manager waits. This bottleneck slows down retention operations and limits how fast operators can react to player behavior.
InTarget removes this dependency entirely. The platform includes:
- Visual campaign builder — drag-and-drop flow construction, no code required
- Email and message template builder — create, edit, and test templates without HTML knowledge
- Behavior-based triggers — launch campaigns automatically when players deposit, go inactive, hit a wagering milestone, or match any custom event
- Multi-step automation flows — build sequences that adapt based on player actions (opened, clicked, deposited, ignored)
This means a single CRM manager can plan, build, launch, and optimize retention campaigns — from welcome series to VIP reactivation — without waiting on engineering. For growing operators with small teams, this is the difference between running 3 campaigns a month and running 30.
Why Generic CRM Platforms Fall Short for iGaming
Many growing operators start with generic tools — Mailchimp for email, HubSpot for contacts, spreadsheets for segments. This works at 1,000 players. It breaks at 10,000.
| Challenge | Generic CRM | iGaming CRM (InTarget) |
|---|---|---|
| Player data model | Contacts, deals, companies | Players, deposits, bets, sessions, game preferences |
| Segmentation basis | Demographics, lead score | Deposit recency, game type, session frequency, lifecycle stage |
| Trigger events | Form submitted, page viewed | Deposit made, bet placed, inactivity threshold |
| Campaign logic | Email drip sequences | Multi-channel flows with behavioral branching |
| Integration model | CRM ↔ website | CRM ↔ iGaming platform via API, real-time events |
| Team requirement | Marketing + dev + data team | CRM manager can operate independently |
| Setup time | Weeks to months of customization | ~1 week to full launch with migration support |
Behavior-Based Segmentation and Real-Time Triggers
Static segments — like “all players who registered last month” — miss the point. Player behavior changes daily. A high-value player can go silent overnight, and a casual depositor can become a VIP within a week.
InTarget’s segmentation engine works with real-time behavioral data. Operators can build segments based on:
- Deposit frequency, amount, and recency
- Game type preferences (slots, live casino, sports, specific providers)
- Session frequency and duration patterns
- Campaign engagement history (opens, clicks, conversions)
- Lifecycle stage transitions (new → active → declining → churned)
- Custom events passed via API or webhooks
These segments update dynamically. When a player’s behavior changes, their segment membership changes — and any automation connected to that segment responds immediately.
Combined with real-time triggers, this creates a CRM that reacts to player behavior as it happens, not days later when a batch report finally runs. This is the core of what makes a retention-focused iGaming CRM different from a generic marketing tool.
Made Specifically For:
InTarget works with all kind of iGaming businesses. Improve your LTV and Retention with us.
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