CRM means Customer relationship management. This is a multi-level framework that analyzes user needs. You can use this tool to successfully identify new development and marketing paths and greatly simplify management processes.
CRM allows you to:
- automate player relationships
- get relevant customer information at any time
- improve player loyalty
- monitor performance of marketing campaigns
CRM is essential in today's online casino marketing strategy because it allows most operations to be automated. The collected and analyzed data allows creating new development strategies of a gambling project.