Player segmentation for iGaming CRM.
Built for growing operators.
Create player segments built for iGaming. Bring in live player data from your website, your app and your marketing stack, and turn it into audiences you can act on immediately.
- Launch in 1 week
- Free data migration
- Dedicated support manager
WHAT IS PLAYER SEGMENTATION IN iGAMING?
Player segmentation is the practice of grouping players by who they are and what they do: profile attributes, transactions, game and betting activity, email engagement, and the actions they have or have not taken. If the data lives in the player profile, you can segment on it.
Segments are only useful when they reflect what players are doing right now. InTarget maps every transaction, game session and bonus event to unified player profiles and updates segment membership in real time as behavior changes. No static exports, no stale lists.
Every segment you build is instantly available to your campaigns, triggers and automation flows across email, SMS and push, so the same audience definition drives every channel.
- 01
Profile
Country, language, VIP level, registration source and any custom attribute.
- 02
Transactions
Deposits, withdrawals, amounts and recency, for example deposited in the last 7 days.
- 03
Activity
Game and betting behavior: favorite game type, sessions, wagering, bonus events.
- 04
Engagement
Email opens and clicks, and the actions players have not taken, such as never placed a bet.
SEGMENT PLAYERS BY ANY ATTRIBUTE OR ACTION.
InTarget’s segmentation is built for iGaming. Group players by profile attributes, transactions, game and betting activity, email engagement, and actions they have or have not taken. If the data lives in the player profile, you can segment on it.
Negative conditions are as powerful as positive ones:
- Players who deposited but have not logged in this week.
- Players who opened an email but never placed a bet.
- Players who claimed a bonus but skipped the game it was meant for.
BUILD SEGMENTS FROM LIVE PLAYER DATA.
Segments are only useful when they reflect what players are doing right now. InTarget maps every transaction, game session and bonus event to unified player profiles and updates segment membership in real time as behavior changes.
Pull in live data from every source and turn it into audiences you can act on immediately:
- Your platform: Registrations, deposits, bets and game sessions as they happen.
- Your app: Mobile activity and push engagement in the same profile.
- Your marketing stack: Email and campaign responses feed straight back into segment membership.
No static exports, no stale lists. A player who deposits this minute leaves the “inactive” segment this minute.
HYPER-TARGETED SEGMENTS WITH AND/OR LOGIC.
Groups let you combine conditions with complex AND/OR rules to build highly precise audiences. For example: high-value slots players from a specific country who deposited in the last 7 days but skipped your latest promo.
There is no limit to how granular you go, and every segment is instantly available across the platform:
- Campaigns: Pick the segment as the audience of any email, SMS or push campaign.
- Triggers: Fire an event-based message only for players inside the segment.
- Automation flows: Branch a journey on segment membership and let it update as players move.
QUESTIONS, ANSWERED.
What operators ask before building their first segment. For anything else, book a demo and ask the team.
Book a demoWhat can I segment players by?
Profile attributes, transactions, game and betting activity, email engagement, and actions players have or have not taken. If the data lives in the player profile, you can segment on it.
Do segments update automatically?
Yes. InTarget maps every transaction, game session and bonus event to unified player profiles and updates segment membership in real time as behavior changes. There are no static exports or stale lists.
Can I combine several conditions in one segment?
Yes. Groups let you combine conditions with complex AND/OR rules, for example high-value slots players from a specific country who deposited in the last 7 days but skipped your latest promo. There is no limit to how granular you go.
Can I target players who have not done something?
Yes. Negative conditions work the same way as positive ones: target players who deposited but have not logged in this week, or who opened an email but never placed a bet.
Where can I use a segment once it is built?
Every segment is instantly available to your campaigns, triggers and automation flows across email, SMS and push.
GROW.
Join 100+ operators who trust InTarget to grow their player base. Watch a segment being built live in a personal demo.