CRM and marketing automation for online lotteries.
Built for growing operators.
Lottery retention is a rhythm: a draw, a result, the next draw. InTarget keeps that rhythm for every player, with reminders that arrive before the draw closes, win-back flows when a player misses one, and reporting that shows which message sold the tickets.
- Launch in 1 week
- Free data migration
- Dedicated support manager
WHY LOTTERY RETENTION FOLLOWS THE DRAW.
A lottery player’s habit is measured in draws, not sessions. They buy for Wednesday and Saturday, react to a rolling jackpot, check results once, and either return for the next draw or quietly skip it. Two skipped draws are the early warning; a month of silence is already churn.
Generic marketing tools cannot see the draw. They schedule a newsletter for Tuesday and hope the ticket sales follow. They do not know who bought for the last draw, who has a standing subscription, who won a small prize yesterday and who has not played since the last big jackpot.
The result is a promotion calendar detached from the product: reminders sent to players who already bought, result emails that never lead anywhere, and no way to tell whether the jackpot itself or the SMS brought the Saturday sales.
InTarget treats every ticket purchase, draw result and payout as a player event. Journeys start from them, segments count draws played and draws missed, and each campaign is measured in tickets and deposits inside the window before the draw.
- 01
Registration
Registration source, country and KYC status arrive first; a welcome journey introduces the next draw and the ways to pay.
- 02
First ticket
The first purchase usually happens before one draw. A wait window catches registrations that never buy and nudges them before the cut-off.
- 03
Draw rhythm
Draws played, games chosen, ticket spend and subscription status build the profile and place the player in a habit segment.
- 04
Jackpot peak
A rolling jackpot lifts everyone’s attention. Reminders with the jackpot amount go to lapsed and casual players in time for the cut-off.
- 05
Missed draws
One or two missed draws move a player into a win-back segment before the habit is gone, with the next draw as the offer.
- 06
Loyal player
Regular buyers earn recognition, subscription offers and early access, and their value is visible per cohort.
REMINDERS THAT LAND BEFORE THE DRAW CLOSES.
The most valuable lottery message is short and on time: this draw, this jackpot, this cut-off, for a player who has not bought yet. InTarget runs it as an event-driven journey tied to the draw schedule, not as a newsletter that everyone receives.
How lottery teams run draw marketing in InTarget:
- Draw-based timing: The campaign starts a set time before the cut-off for each draw, so the reminder always arrives while tickets can still be bought.
- Only to those who need it: Players who already bought for this draw or hold a subscription are excluded automatically; the reminder goes to everyone else in the habit segment.
- Jackpot in the message: The current jackpot, the player’s favourite game and the cut-off time are inserted as dynamic fields, in the player’s language.
- Channel by urgency: Email two days out, push the evening before, SMS in the last hours, with a conversion goal that stops the flow once a ticket is bought.
Every step reports the tickets and deposits it produced, so the team can see that the evening push sells and the two-day email mostly warms up.
RESULTS, PAYOUTS AND THE NEXT DRAW, IN ONE MESSAGE.
The moment after a draw is when attention is highest. InTarget turns results and payouts into events, so the message a player gets depends on what actually happened to their ticket, and always points to the next draw.
What lottery teams build on result events:
- Personal results: A result message with the player’s numbers and outcome goes out when the draw is settled, on the channel the player opens most.
- Win handling: A payout credited is a trigger: a congratulation for small wins with the next draw attached, a personal handover for large ones.
- Subscription offers: Players who buy for several draws in a row receive a subscription or multi-draw offer instead of another reminder.
- Responsible tone: Frequency and quiet hours are set per flow, and players in a cooling-off state are excluded by segment.
Because results, payouts and purchases live in the same profile, the team never sends a “did you see the results?” email to a player who already bought for the next draw.
TWO MISSED DRAWS, ONE TIMELY OFFER.
Lottery churn is gradual and visible: a player skips one draw, then another. InTarget counts missed draws per player and starts the win-back flow at the second one, when the habit can still be recovered.
The flows lottery teams run on lapsing players:
- Missed-draw segments: Players who missed one, two or five draws are separate live segments, each with its own message and offer.
- Escalating flow: Email first, push before the next cut-off, SMS as the last step, closed automatically when a ticket is bought.
- Jackpot as the hook: When the jackpot rolls over, lapsed players receive the amount in the message, the strongest reason to come back.
- Payment rescue: A failed purchase is an event; a message with the alternative payment methods for the player’s country goes out within minutes.
Each step carries a conversion goal, so the report shows how many lapsed players bought again after each message and what the flow is worth in deposits.
RETENTION BY DRAW COHORT. REVENUE PER CAMPAIGN.
Lottery managers want to know how many of the players who joined at the last big jackpot are still buying, which game sells, which payment methods fail and which reminder paid for itself. InTarget answers inside the CRM.
Built-in dashboards for lottery operators:
- Cohort retention: Weekly retention curves and a cohort matrix for every registration or first-purchase cohort, so jackpot-driven spikes and their decay are visible.
- Transactions: Deposits and withdrawals by payment system, country, currency and status, useful when a provider fails before a big draw.
- Campaign attribution: Tickets and deposits attributed per reminder, channel and segment inside the window before each draw.
- AI Data Helper: Ask “which players bought for the last three Saturday draws but not this one” in plain language and save the answer as a segment.
Reporting counts tickets and deposits, not opens, so the CRM team can show what the reminder programme adds to each draw.
EVERYTHING A LOTTERY CRM TEAM NEEDS. ONE PLATFORM.
The full InTarget platform, read through a lottery operation. Each card opens the capability page.
One profile per player.
Tickets, draws, results, payouts, KYC and campaign history in a single timeline.
Journeys on the draw calendar.
Multi-step, multi-channel flows with wait windows, branches and purchase goals.
Audiences by draws played.
Draws played and missed, games, spend, subscription status and recency as live conditions.
A message per player event.
Over 50 triggers: purchase, result, payout, failed payment, inactivity and custom events.
Results and reminders, branded.
Drag-and-drop templates with jackpot, numbers and player fields inserted from the CRM.
The last hours before cut-off.
Short reminders with branded links and click reporting, sent within quiet-hour rules.
Campaigns measured in tickets.
Purchases and deposits attributed per campaign, channel and segment inside your window.
Cohorts and payments, on demand.
Retention and transaction dashboards plus AI Data Helper for ad-hoc questions.
A GENERIC CRM VS. A LOTTERY CRM.
What changes for a lottery team when the CRM understands draws, tickets and results instead of contacts and tags.
| What a lottery needs | Generic CRM or email tool | InTarget |
|---|---|---|
| Player record | Name, email, tags maintained by hand | Tickets, draws played and missed, results, payouts, KYC and campaign history in one timeline |
| Segmentation | Static lists exported before each draw | Live segments on draws played, missed draws, games, spend and subscription status |
| Reminder timing | A newsletter on a fixed weekday | Event-driven reminders before each cut-off, excluding players who already bought |
| Results | A generic results page link | Personal result and payout messages that point to the next draw |
| Win-back | Inactive for 30 days | A flow that starts at the second missed draw, with the jackpot in the message |
| Campaign success | Open and click rates | Tickets and deposits attributed per campaign, channel and segment |
| Reporting | Separate BI tool or spreadsheets | Cohort retention, transactions and attribution built into the CRM, plus AI Data Helper |
| Setup and cost | Months of integration, enterprise pricing | Live in 1 week, from €750 per month |
See the lottery side of the table in a personal demo.
Book a demoQUESTIONS, ANSWERED.
What lottery operators ask before moving their retention to InTarget. For anything else, book a demo and ask the team.
Book a demoCan InTarget send reminders tied to a draw schedule?
Yes. A draw cut-off is an event you schedule, and the campaign starts a set time before it. Players who already bought for that draw or hold a subscription are excluded by segment, and a purchase goal closes the flow for anyone who buys after the first message.
How does InTarget detect a lapsing lottery player?
Ticket purchases arrive as events, so the profile knows which draws a player joined and which they skipped. Segments such as “missed the last two draws” update themselves, and the win-back flow starts from the segment change, not from a 30-day inactivity rule.
Can result and payout messages be personalized?
Yes. Draw results and payouts are events with the player’s numbers, outcome and amount. Messages insert them as dynamic fields, and large wins can trigger a personal handover or a webhook to your platform instead of an automated email.
Does InTarget support responsible gambling limits in campaigns?
Frequency and quiet hours are set per flow, and players in cooling-off or self-excluded states are kept out of campaigns through segments fed by your platform’s events. Your compliance rules define the segments; InTarget enforces them in every send.
Which payment problems can InTarget react to?
Failed or pending transactions are events. A rescue message with the payment methods available in the player’s country can go out within minutes, and the transactions dashboard shows failures per payment system so the team spots a provider incident before a big draw.
How fast can a lottery launch on InTarget?
About one week, including free data migration and a dedicated support manager through integration and the first campaigns. Pricing starts at €750 per month.
THE SAME PLATFORM. A DIFFERENT CALENDAR.
One platform, read through the numbers of each vertical. The same player data, journeys and reporting, tuned to a different calendar.
Every spin, deposit and bonus in one profile.
Game-preference segments, bonus-aware journeys and free-spins campaigns measured in deposits.
A CRM that speaks GGR and match days.
Bettor profiles by sport and market, pre-match campaigns on the fixture calendar, deposits attributed.
One player, any wallet, any coin.
Multi-currency profiles, deposit triggers in seconds and webhooks that credit the bonus in your platform.
GROW.
Join 100+ operators who trust InTarget to grow their player base. See your draws, tickets and players working as one CRM in a personal demo.