CRM and marketing automation for crypto casinos.
Built for growing operators.
One player, any wallet. InTarget keeps BTC, ETH, stablecoin and fiat deposits in a single profile, reacts to a confirmed deposit in seconds, and measures every campaign in attributed deposits, whatever the currency.
- Launch in 1 week
- Free data migration
- Dedicated support manager
WHY CRYPTO PLAYERS BREAK A NORMAL CRM.
Crypto casino players move fast and expect the product to keep up. A deposit confirms in minutes, a bonus is expected the moment it does, and a player who does not get an instant answer is one tab away from a competitor. Many register with an email and a wallet, not a full identity, and switch between several coins in a week.
Generic CRM tools were built for one currency, one balance and a marketing calendar measured in days. They cannot hold three wallets on one profile, compare a deposit in ETH with one in USDT, or start a message in the seconds after a confirmation, so crypto teams end up with spreadsheets and manual bonus crediting.
The cost is visible in the funnel: slow bonus delivery after a first deposit, offers denominated in the wrong currency, VIP players whose true value is hidden across coins, and no answer to the question of which campaign the deposits came from.
InTarget stores every deposit, withdrawal, game session and bonus as an event on one profile, with multiple wallets and currencies side by side. Triggers fire the moment your platform confirms a transaction, webhooks credit bonuses back into your system, and each campaign is measured in attributed deposits.
- 01
Sign-up
Email, wallet, country and registration source arrive first; the welcome journey starts before the first deposit confirms.
- 02
First deposit
The first confirmed transaction is the moment. A trigger sends the welcome bonus and onboarding within seconds of confirmation.
- 03
Active play
Game type, favourite titles, providers and per-currency balances update in real time and shape the offers a player receives.
- 04
Currency shifts
A player who deposited in BTC and now plays in USDT still is one profile; segments read the total value, not one wallet.
- 05
Declining
Fewer sessions and smaller deposits across all currencies move a player into a churn-risk segment before the balances hit zero.
- 06
VIP
Deposit totals and wagering milestones across wallets raise the tier, trigger recognition and hand the player to a host.
ONE PLAYER, ANY WALLET, ANY COIN.
A crypto player is not three customers because they deposited in three coins. InTarget keeps multiple wallets and currencies on a single profile, so segments, VIP tiers and campaign reports read the whole player.
What the crypto casino profile holds and what teams build on it:
- Wallets side by side: Real and bonus balances per currency, including crypto and fiat, in the same profile as game sessions and campaign history.
- Value across coins: Segments such as “deposited the equivalent of €500 in 30 days” read total value across currencies, so VIPs are not hidden in a smaller wallet.
- Currency-aware messages: Insert the balance, the last deposit amount or the bonus in the player’s own currency as a dynamic field; one template serves every coin.
- Payment methods: Deposits and withdrawals by payment system and currency sit in the timeline, so a message can mention the methods a player actually uses.
The transactions dashboard shows deposit and withdrawal volume by currency, payment system and status, so a spike in failed withdrawals in one coin is visible the same day.
A CONFIRMED DEPOSIT. A BONUS IN SECONDS.
Crypto players judge a casino by the seconds after a deposit confirms. InTarget receives the confirmation as an event from your platform and starts the response immediately: the welcome bonus, the onboarding message, the segment change.
How crypto casino teams use event triggers:
- Deposit confirmed: The trigger fires on the confirmed transaction with its amount and currency, not on a nightly import, and the message goes out within seconds.
- Webhook to your platform: A wagering milestone or a deposit threshold sends a POST to your system that credits the bonus, and the 200 response is logged next to the event.
- Withdrawal moments: A large withdrawal request is an event too: a retention offer or a VIP host alert can follow before the funds leave.
- Bonus expiry: A bonus balance about to expire triggers a reminder on the channel the player opens most, with the amount in their currency.
With over 50 behavior-based triggers, the same confirmation can produce a different response per segment: a VIP reload for a high roller, a simple confirmation for a player who deposited an hour ago.
REACH PLAYERS WHO ONLY GAVE YOU AN EMAIL.
Crypto players share little: often an email, sometimes a phone number, always a wallet. InTarget works with whatever is there, and treats deliverability as part of the product, because a casino sender with a new domain is the first thing mailbox providers throttle.
How crypto casino teams keep the channels open:
- Email that lands: Email warm-up builds a sending reputation for a new domain across a network of over 35,000 inboxes before campaigns go out at full volume.
- Push without a number: Web and app push reach players who never shared a phone, for bonus reminders and tournament starts.
- Branded short links: TRG.TO short links on your own domain keep SMS and push messages short and every click attributed to the campaign.
- Email API: Transactional messages, deposit confirmations, withdrawal updates, go through the same platform, so they appear in the player timeline.
Every channel reports into the same conversion tracking, so the team sees whether push or email brought the reactivation deposits for this player base.
GGR AND RETENTION ACROSS EVERY CURRENCY.
Crypto casino managers need the same answers as any casino, plus one more dimension: currency. InTarget’s dashboards report games, cohorts and transactions with currency as a filter, inside the CRM.
Built-in dashboards for crypto casinos:
- Casino game metrics: Bet volume, GGR and RTP by game, provider and game type, with real money and bonus play separated.
- Transactions by currency: Deposit and withdrawal volumes, counts and unique depositors by currency, payment system, country and status.
- Cohort retention: Weekly retention curves and a cohort matrix for every registration or first-deposit cohort.
- AI Data Helper: Ask “which players deposited in USDT last month but not this month” in plain language and save the answer as a segment.
Campaign reporting counts attributed deposits, whatever the coin, so the CRM team can show what each flow is worth without a BI project.
EVERYTHING A CRYPTO CASINO CRM TEAM NEEDS. ONE PLATFORM.
The full InTarget platform, read through a crypto casino operation. Each card opens the capability page.
One profile, many wallets.
Deposits per currency, game sessions, bonuses and campaign history in a single timeline.
Seconds after confirmation.
Over 50 triggers: deposit confirmed, withdrawal requested, bonus expiry, milestones and custom events.
Credit bonuses in your platform.
A POST with the player, amount and currency to your system, with the response logged in the timeline.
Journeys from sign-up to VIP.
Multi-step, multi-channel flows with wait windows, branches and conversion goals.
Audiences across coins.
Total value, currency used, game type, deposit recency and VIP level as live conditions.
A new domain that lands.
Sender reputation built across 35,000+ inboxes before the first full-volume campaign.
Reach without a phone number.
Web and app push plus TRG.TO branded links, every click attributed to its campaign.
Every currency, one report.
Casino, transaction and cohort dashboards plus AI Data Helper for ad-hoc questions.
A GENERIC CRM VS. A CRYPTO CASINO CRM.
What changes for a crypto casino team when the CRM understands wallets, confirmations and currencies instead of contacts and tags.
| What a crypto casino needs | Generic CRM or email tool | InTarget |
|---|---|---|
| Player record | One contact, one currency field | Multiple wallets and currencies, crypto and fiat, on one profile with games and bonuses |
| Player value | Read per currency, if at all | Total value across coins as a live segment condition, so VIPs are not hidden |
| Deposit response | A daily import and a scheduled email | A trigger on the confirmed transaction, message and bonus within seconds |
| Bonus crediting | Manual work in the back office | A webhook to your platform with the amount and currency, response logged |
| Deliverability | Shared IPs, casino mail throttled | Email warm-up across 35,000+ inboxes, push for players without a phone number |
| Campaign success | Open and click rates | Deposits attributed per campaign, channel and segment, in any currency |
| Reporting | Separate BI tool or spreadsheets | GGR, transactions by currency and cohorts built into the CRM, plus AI Data Helper |
| Setup and cost | Months of integration, enterprise pricing | Live in 1 week, from €750 per month |
See the crypto casino side of the table in a personal demo.
Book a demoQUESTIONS, ANSWERED.
What crypto casino operators ask before moving their retention to InTarget. For anything else, book a demo and ask the team.
Book a demoCan one player profile hold several cryptocurrencies?
Yes. InTarget tracks multiple wallets and currencies per player, crypto and fiat, with real and bonus balances for each. Segments can read the total value across currencies, and messages can insert amounts in the currency the player used.
How fast does InTarget react to a confirmed crypto deposit?
Your platform sends the confirmed transaction as an event, and the trigger fires immediately with the amount and currency. The welcome bonus message, the segment change or a webhook back to your system follow within seconds, not after a nightly import.
Can InTarget credit a bonus in my platform automatically?
Yes. A webhook step sends a POST request with the player, event, amount and currency to your endpoint when a trigger fires, for example a deposit threshold or a wagering milestone. The response is logged next to the event in the player timeline.
Many of our players only share an email. Which channels work?
Email, web and app push, on-site messages and webhooks work without a phone number; SMS is used where a number exists. Email warm-up builds the sending reputation of a new casino domain across a network of over 35,000 inboxes so campaigns reach the inbox.
Can I report deposits and GGR per currency?
Yes. The transactions dashboard breaks deposits and withdrawals down by currency, payment system, country and status, and casino game metrics report GGR and RTP by game and provider. AI Data Helper answers ad-hoc questions in plain language.
How fast can a crypto casino launch on InTarget?
About one week, including free data migration and a dedicated support manager through integration and the first campaigns. Pricing starts at €750 per month.
THE SAME PLATFORM. A DIFFERENT CALENDAR.
One platform, read through the numbers of each vertical. The same player data, journeys and reporting, tuned to a different calendar.
Every spin, deposit and bonus in one profile.
Game-preference segments, bonus-aware journeys and free-spins campaigns measured in deposits.
A CRM that speaks GGR and match days.
Bettor profiles by sport and market, pre-match campaigns on the fixture calendar, deposits attributed.
Reminders that land before the draw closes.
Draw-based journeys, personal results, win-back at the second missed draw, retention by cohort.
GROW.
Join 100+ operators who trust InTarget to grow their player base. See your wallets, deposits and players working as one CRM in a personal demo.